Manager, Digital Media Development (Ref. 501) Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description
職位內容

 

  • 公司名稱: CTM


  • Companhia de Telecomunicações de Macau (C.T.M.) is Macau's only full telecom service provider, CTM is a world-class communication company that continues to play a major role in the ongoing development of Macau's infrastructure. With a solid financial base and an enviable track record for technical achievement, CTM offers both first class products and services and outstanding career opportunities for the best and brightest in Macau.

Manager, Digital Media Development (Ref. 501)

Job Descriptions:
- To conduct research and plan for the overall digital marketing strategy, direction for content & eCRM Campaign
- To explore and initiate new ideas for content management for client website, apps, social media

- To explore and negotiate with new content partner, blogger and YouTuber to enrich the web content
- To explore and negotiate with co-brand partner / merchant to enrich member JETSO to increase website brand
  awareness, customer loyalty and web repeat visitors
- To plan and execute various digital campaigns such as survey, web / app lead generation campaign, social media
  campaign, new content promotion campaign, blogger and forum user program and events
- To plan and execute for eCRM program planning and loyalty program management
- To perform regular review through data insight analysis and make improvement plan/suggestions
- To coordinate all relevant parties for quality content delivery
- To provide insights & professional comment to revamp projects
- To manage the team in performing daily operation

Requirement:
- Degree holder in Marketing / E-commerce / Business / Public Relations / Communication or related disciplines
- Fluency in spoken/written English & Chinese
- 5 years of experience in the areas of digital marketing; business promotion & advertising; campaign planning
  & execution
- Hands-on experience in executing digital campaigns via social media, email marketing, Display AD, Search
- Previous working experience in media or digital agency is a definite advantage
- Pro-active, innovative with strong marketing & business sense
- Good leadership and strong team management ability

  • 職位要求

  • 中級管理層 
  • 所有澳門特別行政區地區, 澳門特別行政區 
  • 五年工作經驗 十年工作經驗 
  • 學士學位 
  • 電訊業 
  • 市場推廣及公共關係 (網絡市場推廣) 
    傳媒及廣告 (傳媒) 
  • 14/11/2018