Job Description: • Assist managers in formulating and driving the online and offline CRM strategies to maximize customer loyalty and ROI • Assist managers in implementing communication and information to customers on a personalized level, at the right time with right message that fits the individual customers’ needs • Assist managers in the execution of key marketing channels thru Marketing Distribution Platform, including but not limited to Direct Mailing, SMS, We Chat and other types of social media • Generate new ideas for channel optimization • Evaluate existing marketing channels and recommend changes for improvements • Analyze channel related KPIs related to channel penetration effectiveness and efficiency • Provide suggestions based on analytical results in a productive manner • Create daily, weekly, monthly tactical and analytical reports in a timely manner to managers for use in channeling strategies • Work with other departments / teams in executing channeling market strategies to support CRM initiatives Job Requirement: • Bachelor Degree or above in Marketing, Digital, Communications or Information Technology or related field preferred • Minimum of 2 years working experience in similar positions in Casino industry preferred • Player programs in the Casino industry (CRM, CDP & MDP formation, Redemption structure and rebates, structure of loyalty programs) • Any certificate related to channel management is preferred • Knowledge of ‘customer journey’ development and optimization • Experienced in projects in the area of cross marketing channels • Knowledge of CRM, MS Office, and other modeling reporting tools preferred • Ability to analyze operational data and provide insights to managers Interested Parties, please apply via: • Email the detailed resume to careers@macausjm.com • Hotline 89820288 / 68827118