主任 - 內容策劃 Executive - Content Development Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description
職位內容

 

  • 公司名稱: Sociedade de Jogos de Macau, S.A - SJM


  • SJM Holdings Limited is the holding company of Sociedade de Jogos de Macau S.A. ("SJM"), one of the six companies authorized to operate casino games of fortune and other games of chance in casinos, under the terms of a concession granted by the government of the Macau Special Administrative Region in March 2002. SJM is the only casino gaming concessionaire with its roots in Macau.

主任 - 內容策劃 Executive - Content Development

Job Description:

• Assist to set up and review the criteria of direct marketing offer in MDP system
• Research the offer content from competitors to satisfy the needs from patrons strategically
• Coordinate with internal departments for rewards offering selection relying on customer preference and demand
• Work closely with Channel team to ensure the offer delivery through the appropriate distribution channel
• Assist the development of content measurement framework and track performance against CRM KPIs
• Liaise with the Customer Analytics team to ensure timely, accurate reporting and forecasting, as well as timely delivery of project requirements
• Work closely with other departments including various Marketing divisions, such as, Casino, Hotel, Retail, F&B, and SPA, etc. to develop effective and efficient processes on CRM direct offer campaign
• Assist in documentation of the SOPs for the department and ensure adherence of best practices in delivering CRM and Customer Satisfaction

Job Requirement:
• Diploma or above in Gaming, Marketing, Finance, Information Technology or related field preferred
• Minimum of 1 year working experience in similar positions in Casino industry preferred
• Experience in Casino Programmes and CRM Tools
• Strong marketing sense and creative mindset to develop direct offer marketing campaign
• Excellent understanding of the market & able to translate creative cohesively across multiple channels
• Good working knowledge of CRM, SAS, SQL, and Tableau
• Ability to analyze data and make recommendations
• Proficient in both written and spoken Chinese and English


Interested Parties, please apply via:
• Email the detailed resume to careers@macausjm.com
• Hotline 89820288 / 68827118

  • 職位要求

  • 基層員工 
  • 所有澳門特別行政區地區, 澳門特別行政區 
  • 高等專科文憑 
  • 廣告/傳媒/公共關係 
  • 市場推廣及公共關係 (推廣傳訊) 
    市場推廣及公共關係 (市場推廣) 
    傳媒及廣告 (廣告) 
  • 04/01/2021 

 

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