職位介紹:

• 支持社交媒體總監制定並實施整體中國社交媒體內容和運營策略，以確保永利在中國社交媒體領域處於並保持市場領先地位
• 領導及開發符合公司戰略目標的社交媒體內容
• 定期策劃主題性和戰術性內容，以支持公司的品牌建設和商業工作
• 計劃和執行社交媒體活動，創造引人入勝的線上到線下用戶體驗，以吸引客流到永利
• 與各個內部部門就內容創建和材料準備進行協調和溝通
• 管理和支持代理機構製作超出預期的創意和高質量內容
• 管理內容創作以及與外部視頻團隊、網紅和名人等第三方合作

職位要求:

工作經驗： 具最少5-7年在數位行銷、平台運營、數據分析及社交媒體活動管理的經驗。具奢侈品牌、設計、藝術與文化以及酒店業的工作經驗者優先考慮。
教育程度： 具學士學位畢業或以上程度
技能 / 證書：
了解中國社交媒體平台及這些平台所帶來的市場機會
具備良好的文案寫作和審美分析能力
語言能力： 能操流利廣東話、普通話及英語，具良好中英文書寫能力
電腦應用：
精通在線設計、視頻編輯工具、桌上出版及MS Office
熟悉移動通信和在線廣告技術，如響應式設計、移動支付等

如有查詢，請於辦公時間星期一至五上午9時至下午6時致電（853）8889 1188

Job Purpose:

Responsible for the planning and successful execution of the social media content and operation for the China market

Key Responsibilities

• Support social media Director to formulate and implement an overall China social media content and operation strategy to ensure that Wynn has a top-notch presence in the China social media landscape and stays ahead of the market
• Lead the effort to develop social media content in alignment with the company’s strategic objectives
• Curate both topical content and tactical content regularly to support the company’s brand building and commercial efforts
• Plan and execute social media campaigns to create an engaging online-to-offline user experience to drive footfall to the Wynn properties
• Liaise with various internal departments on content creation and material preparation
• Manage and support agencies to produce creative and quality content that beats expectations
• Manage content creation and collaboration with third parties such as external video crew, influencers and celebrities

Competencies and Requirements

Experience: Minimum 5 - 7 years of relevant experience, Experience in digital marketing, platform operation, data analysis, managing social media campaigns. Experience working in luxury brands, design, art and culture, and hospitality is a plus
Education: bachelor’s degree or above
Knowledge/Certificates:
knowledge of popular social media platforms in China and the marketing opportunities these platforms present
Strong copywriting skills and strong sense of aesthetics
Language Ability: Good written and spoken in English, Mandarin, and Cantonese
Computer Skills:
Proficient in the use of online design and video editing tools, desktop publishing and MS Office
Familiar with mobile technologies, e.g. responsive design, mobile payments, etc

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm