Marketing and Communication Manager Job in 市場推廣及公共關係 in 所有澳門特別行政區地區

Marketing and Communication Manager Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description

職位內容

公司名稱: THE BIG APPLE
THE BIG APPLE curates a variety of fashion and lifestyle selections all over the world in terms of fashion sneakers, contemporary streetwear, worker, utility and urban outdoor style, with quality and exclusive collections from brands including:

Asics, And Wander, Be@rbrick, Barbour, Clarks Original, Dr.Martens, FDMTL, G-shock, Gramicci, Hoka One One, Kangol, Nike, Nanamica, P.A.M, Salomon, Universal Works, White Mountaineering etc.

We operate points of sales across Macau including 5 multi-brand boutiques in Macau and Cotai shopping malls, as well as more outlets and development coming.

THE BIG APPLE 匯聚世界各地知名時尚及潮流服裝鞋履，品牌包括: Asics, And Wander, Be@rbrick, Barbour, Clarks Original, Dr.Martens, FDMTL, G-shock, Gramicci, Hoka One One, Kangol, Nike, Nanamica, P.A.M, Salomon, Universal Works, White Mountaineering 等。

我們積極發展，現已有5家分店座落在澳門購物區及路氹大型酒店商場，門店正陸續擴張中。

For more information, please check out our following social media platform:
更多關於THE BIG APPLE訊息，請關注我們以下社交媒體：

Facebook:
https://www.facebook.com/thebigappleclothingstore/
https://www.facebook.com/thebigappleofficial/

Instagram:
@thebigapplemacau/ @thebigapple_official

Marketing and Communication Manager

Responsibilities:

Strategic Planning and Campaign Management:

Initiate and lead the overall marketing and advertising strategy to expand audience reach, online sales revenue and enhance brand visibility.
Develop and execute innovative SEM strategies across all social media channels to increase visibility, drive traffic, and improve conversions
Manage and optimize pay-per-click (PPC) campaigns, including keyword research, ad copywriting, and A/B testing
Analyze campaign performance to gather insights on customer behavior, business trends, identify areas for continuous improvement and optimization.
Collaborate with internal stakeholders, such as the retail and merchandising teams, to review sales performance, assess product assortments, pricing strategies.
Monitor and adjust marketing and advertising budget allocation across various channels and campaigns to optimize resource allocation.

Partnership Management:

Establish connections with retail landlords to explore commercial opportunities, including promotional materials, advertising, and event planning and execution.
Develop and execute seeding plans for influencers, implementing paid and organic seeding and gifting strategies in Mainland China, Hong Kong, and Macau.

Requirements:

Bachelor degree or above in Marketing, Communications, Advertising, or a related field.
At least 6 years’ experience in marketing, with a minimum of 2 years in senior/ supervisory position.
Proven experience in strategic marketing planning and campaign management
Good understanding of Google AdWords/ SEO/SEM/ social media
Knowledge of graphic design software such as Photoshop, Adobe Illustrator (AI), and Premiere Pro.
Excellent in both written and verbal communication skills in Cantonese, Mandarin, and English
Analytical mindset with the ability to gather insights from data and make data-driven decisions.
Creative thinker with the ability to generate innovative ideas and concepts.
Exceptional execution power with a hands-on approach, ensuring successful implementation of initiatives.
Positive "can-do" attitude, complemented by exceptional organizational and analytical skills

We offer long-term career prospect and competitive remuneration package to the appointed candidate. Please apply in confidence with your detailed resume and cover letter stating your current and expected salary to email: hr@thewondercity.com.mo

Data collected will be for recruitment purpose only.

職責：

市場推廣規劃和活動管理