執行公司日常的數碼營銷推廣項目；支持永利網站、移動應用程序、信息亭和其他數碼平台的內容、整體外觀、功能以及活動方案的制定與執行

職位介紹

• 支持高級經理 - 數字營銷執行和啟動數字營銷計劃
• 與內部和外部設計團隊合作設計網站和活動創意
• 準備和策劃活動方案文件和創意，進行內容副本審查、校對和合同準備
• 支持網站和移動網站的日常運營，同時保持每個網站的整體外觀、內容和功能。 主動發現增強和改善客戶體驗的機會
• 在各種瀏覽器中對網站和/或其應用程序進行質量測試和故障排除

職位要求

工作經驗：至少 2-3 年在網站建設、電子郵件營銷、社交媒體、移動通信和在線廣告等數字營銷渠道的相關經驗
技能 / 證書：
• 具與供應商的談判技巧和經驗
• 基本了解在線渠道指標、如何優化所有在線渠道的績效、詳細分析客戶行為數據以推動在線營銷策略和溝通改進
• 良好的執行力關於網站維護、活動準備、日常運營和績效分析
• 搜索引擎優化 (SEO) 知識
• 有使用 HTML 和 CSS 建立網站的知識者優先
• 有Photoshop等圖像編輯軟件實踐經驗者優先
教育程度：具學士學位畢業或以上程度
語言能力：能操流利廣東話、普通話及英語，具良好中英文書寫能力
電腦應用：熟識Ms Office軟件操作，以及Photoshop 和AI並了解現有的社交媒體平台以及這些平台所提供的營銷機會

Job Purpose:

Execute the company’s daily digital marketing initiatives and programs; support the daily operation of Wynn’s website, mobile apps, kiosks, and other digital assets on their content, overall appearance and functional, as well as campaign execution

Job description:

• Support Senior Manager - Digital Marketing to execute and launch digital marketing initiatives
• Work with internal and external design team on website and campaign creative
• Prepare and plan campaign program documents and creative, conduct content copy review, proof reading and contract preparation
• Support daily operation of the website and mobile site while maintaining the overall appearance, content, and functionality of each. Proactively identify opportunities to enhance and improve the customer experience
• Perform quality-test and troubleshoot the website and/or its applications in various browsers

Competencies and Requirements:

Experience: Minimum 2 year of relevant experience in digital marketing channels of website building, email marketing, social media, mobile communications, and online advertising
Knowledge/Certificates:
Strong negotiating skills and experience with strategic vendors
Basic understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioral data to drive online marketing strategies & communication improvements
Good execution on website maintenance, campaign preparation, daily operation, and performance analysis.
Knowledge of Search Engine Optimization (SEO)
Knowledge of website building using HTML and CSS is preferred
Hands-on experience with image editing software such as Photoshop is preferred
Education: Bachelor’s degree or above
Language Abilities: Good written and spoken English, Cantonese and Mandarin
Computer Skills:
Good at MS Office, Photoshop & AI
Aware of existing social media platforms and the marketing opportunities these platforms provide
Familiar with online applications and smartphone platforms