We are seeking a strategic and visionary Campaign Development and ML Application Senior Manager to lead our team in developing sophisticated, data-driven campaign solutions. The ideal candidate will have a proven track record of driving process improvements and delivering measurable business results, as well as deep expertise in SQL, Python, Airflow, Linux server management, and data architecture principles.

Key Responsibilities

• Lead and manage the Campaign Development Team, providing technical guidance, code reviews, and mentorship to team members
• Oversee the development and implementation of marketing campaigns, ensuring they are delivered on time, within budget, and to the highest quality standards
• Provide technical guidance and review the team's work to ensure adherence to best practices, quality standards, and business objectives
• Deploy and manage technical workflows, ensuring scalability, reliability, and efficiency
• Collaborate with cross-functional teams, including Marketing, IT, and Innovation, to align campaign development efforts with overall business strategies
• Drive the adoption of best practices in campaign development, including the use of agile methodologies, automation, and data-driven decision making
• Manage project timelines, resources, and budgets, ensuring efficient utilization and optimal performance
• Contribute to the development of the team's technical roadmap, identifying opportunities for innovation and improvement
• Foster a culture of continuous learning, encouraging team members to expand their skills and knowledge in marketing technology and campaign development
• Provide thought leadership and guidance to cross-functional teams on workflow best practices, emerging trends, and the effective translation of business requirements into technical solutions
• Manage stakeholder expectations, communicate progress, and escalate issues as needed to ensure project success
• Demonstrate strong ownership and accountability for the success of the Campaign Development Team and its initiatives

Competencies and Requirements

Education:
Bachelor's degree in Computer Science, Engineering, or a related technical or quantitative field (Master's degree preferred)
Experience:
8+ years of experience in technical workflow development, automation, and optimization
3+ years of experience in a senior developer or technical leadership role
Knowledge/Certificates:
Expertise in SQL, Python, and other relevant programming languages
Hands-on experience with Airflow or similar workflow management tools and deploying technical workflows in a production environment
Knowledge of DevOps platforms and practices
Knowledge and experience in applying ML techniques, such as predictive modeling, clustering, and anomaly detection, in business context
Knowledge of agile development methodologies and experience working in a Scrum environment
Experience with marketing automation platforms and data visualization tools
Strong experience with Linux server management and data architecture principles
Strong strategic thinking and long-term planning skills
Proven track record of developing and executing successful campaign strategies at an enterprise level
Proven track record of driving process improvements and delivering measurable business results
Strong business acumen and understanding of marketing strategies and best practices
Strong ability to communicate with stakeholders, effectively translating between business requirements and technical solutions
Strong ownership and servicing mind-set to ensure efficient and effective program delivery
Work experience in Integrated Resort strongly preferred
Language Ability:
Proficiency in English and Cantonese/ Mandarin

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm