Client Engagement Executive Job in 市場推廣及公共關係 in Multiple Locations

Client Engagement Executive Job in 市場推廣及公共關係 in Multiple Locations - Job Description

職位內容

公司名稱: 筆克集團 Pico International (Macau) Ltd
Pico is a global leader in total brand activation, specialising in engaging people, creating experiences and activating brands.

Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution.

Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.

In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.

Our strength is inspired by the diversity of our some 2,200 professionals working in 36 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by nearly 100,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.

Client Engagement Executive

Job Overview
Pico’s mission is to deliver tomorrow’s impactful experiences to clients today. The Company therefore adopts an Integrated Marketing Communications approach to solve clients communications problems. The position requires candidates to be versatile in working with the account management team in developing and producing omni-channel and offline-online communications and activation programmes. We welcome applicants who are savy in digital and social media platforms, comfortable to rely on technology to constantly create innovative solutions, and with a global multi-cultural mindset with a sense of adventure to join us.

Roles and responsibilities

Assist to develop communication strategy for clients based on product differentiation, consumer insights and market environment resulting in creative and media campaigns that are consistent with the communication strategy
Support the execution with regional account lead in major brands in the GBA
Manage 360o holistic campaign launches encompassing ATL, BTL, online and social media effectively internally or with partners
Develop effective marketing plans with relevant targeted content to drive awareness and maximise sales conversions for clients, based on understanding of consumer journey and relying on digital and technology to achieve the desired objectives.
Measure marketing ROI efficiency
Support in the creation of ATL and BTL campaign materials to communicate client’s leadership and brand positioning
Support in the planning and creating of exciting and relevant content to engage client’s fans in 2-way conversations on social media via a content calendar
Assist to pitch and win for regional projects

Job requirements