Job Purpose:
The Manager – English Copywriting is responsible for developing compelling, brand-aligned written content that elevates the Wynn luxury experience across all guest touchpoints. This role plays a critical part in driving marketing communications, storytelling, and brand voice consistency across digital, print, and on-property channels.

The ideal candidate is a highly creative storyteller with strong attention to detail, capable of translating business objectives into refined, persuasive, and engaging copy that resonates with a luxury audience.

Key Responsibilities
Content Development & Copywriting
• Create high-quality English copy for a wide range of channels, including:
- Integrated marketing campaigns
- Website and mobile platforms
- Social media and digital advertising
- EDMs (email marketing)
- Press releases and corporate communications
- On-property collaterals (signage, brochures, menus, in-room materials)
• Craft compelling brand narratives that reinforce Wynn’s positioning as a premier luxury destination.
• Ensure all copy reflects consistent tone, voice, and brand standards.

Campaign & Project Support
• Collaborate with marketing, design, digital, and PR teams to conceptualize and execute integrated campaigns.
• Translate marketing briefs into clear, effective messaging that drives engagement and conversions.
• Manage multiple projects simultaneously, meeting tight deadlines in a fast-paced environment.

Editing & Quality Control
• Proofread and edit content to ensure accuracy, clarity, grammar, and brand compliance.
• Review translations and localized content (Chinese/English) to maintain messaging integrity.
• Maintain editorial standards and copy guidelines.

Brand & Guest Experience Alignment
• Understand Wynn’s luxury brand identity and guest demographics to tailor messaging accordingly.
• Ensure all written materials enhance the overall guest journey and reflect world-class service standards.

Competencies and Requirements
Experience: Minimum 4–6+ years, preferably in luxury hospitality, integrated resorts, lifestyle, or premium brands.
Knowledge/Certificates:
- Exceptional command of written English with strong storytelling ability.
- Proven experience writing for luxury, lifestyle, or high-end brands.
- Strong conceptual thinking and ability to develop creative campaign ideas.
- Detail-oriented with excellent proofreading and editing skills.
- Ability to balance creativity with strategic objectives and business goals.
- Strong project management and stakeholder coordination abilities.
- Proficient in leveraging AI tools to enhance copywriting and translation efficiency, with the ability to produce high-quality,
contextually accurate content
Education: Bachelor’s degree in marketing, Communications, Journalism, English, or related field.
Language Abilities: Fluent in English and Chinese (Cantonese and Mandarin), Knowledge of Korea/Japanese language is a plus but
not required.
Computer Skills: MS Office, Familiarity with digital marketing platforms (CMS, social channels, CRM systems) is an advantage. Basic
understanding of GEO/SEO/SEM principles is preferred.

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm