Position Summary:
Senior Manager - Social Media & Content is responsible for developing social strategy and implementing executions for supporting the company's business growth. The candidate will work closely with respective marketing services and operations teams, including Mar-Comms, F&B, Retail, Entertainment, Hotel and Revenue to develop social media and user operation strategy/tactics , and eventually drive awareness, new fans, engagement and product sales .

The candidate will lead the content development in multi social platform targing both Great China and international maket. And collaborate seamlessly with internal teams to generate a smooth customer flow from online to offline as well as from awareness to conversion.

The candidate will be responsible for leading content creation for routine & campaign purpose, with robust operation + product + timeline, working directly on copywrite, graphic design and videographic development and execution timelines, problem solving and quality assurance prior to launch. This role reports to AVP - social media.

Primary Responsibilities:
• Lead social content strategy and responsible for the final business result.
• Has capability of developing social content in both English and Chinese and familiar to graphic design and video graphic, aligning to galaxy brand positioning.
• Plan, organize and execute content strategy for GEG properties to deliver high-quality product & contents which could help to drive the view ship, engagement, fans growth, product sales in GEG brand account.
• Understand the company's business objectives and implement actionable items to drive business needs.
• Effectively Manage multiple partners to deliver best-in-class result with good cost-efficiency
• Present creative ideas & content development operational flow to related internal teams to gain internal operation support
• Keep up-to-date with digital trends and implement any new media/content marketing initiatives to drive incremental business performance.
• Maintain positive and seamless business relationships with business units

Requirements:
• 5+ years of experience in Social Media in intergrate resort, travel, hospitality or aviation industry
• Rich experience in social content development and management
• Good data analytics sense in all kinds of performance metrics
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with ability to collaborate cross-functionally
• Detail-oriented with excellent multitasking and organizational skills
• Proven ability to motivate team and work efficiently
• Outstanding Chinese and English communication skills, both written and spoken. Confident in English writing ability like native speaker.
• Must be bi-lingual in Mandarin and English, while Cantonese is strongly preferred.
• Basic graphic design and video graphic ability of social media, with high aesthetic and trendy sensitivity.
• A good team player and team leader with excellent interpersonal, stakeholder management and negotiation skills
• Bachelor's Degree in Marketing, Communications, Operations Management, ecommerce & digital marketing or any related business degree. Masters degree holder preferred