執行公司的日常數碼營銷舉措和計劃和從事媒體投資和活動執行工作

職位介紹

• 參與數碼營銷項目和活動從策劃到執行，尤其是付費媒體、媒體渠道公司等媒體項目
• 獨立開展基本活動並處理日常運營
• 聯絡和管理各方以確保及時、準確的實施
• 確保交付成果具有高質量並符合指導方針
• 協助廣告計劃準備、數據跟踪和報告
• 協助開展活動前分析和活動後評估
• 執行臨時任務

職位要求

工作經驗：具至少 2-3 年數碼營銷渠道、社交媒體、移動通信和在線廣告相關經驗
技能 / 證書：
• 對在線渠道指標的基本了解，如何優化所有在線渠道的績效，詳細分析客戶行為數據以推動在線營銷策略和溝通改進。
• 熟悉媒體和市場分析，包括消費者行為研究、競爭對手分析
• 對新媒體趨勢敏感
• 了解現有的社交媒體平台以及這些平台提供的營銷機會
• 數據分析知識
教育程度：具學士學位畢業或以上程度
語言能力：能操流利廣東話、普通話及英語，具良好中英文書寫能力
電腦應用：精通MS Office，尤其是PPT和Excel

Job Purpose:

Execute company’s daily digital marketing initiatives and programs; work on media investment and campaign execution

Key Responsibilities

• Work with internal and external design team on social platform and campaign creative
• Prepare and plan campaign program documents and creative; conduct content copy review, proofreading and contract preparation.
• Support daily operation of the social platform while maintaining the overall appearance, content and functionality of each. Proactively identify opportunities to enhance and improve the customer experience
• Liaise and manage different parties to ensure timely and accurate implementation
• Develop and produce monthly reporting for social platform, including data performance and analysis
• Work with agency on social platform daily operations.
• Maintain consistency of creative in line with the brand standard
• Perform ad hoc assignment

Competencies and Requirements:

Experience: Minimum 2-3 year of relevant experience in digital marketing channels, social media, mobile communications, and online advertising
Knowledge / Certificate:
• Basic understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioural data to drive online marketing strategies & communication improvements.
• Familiar with media and market analysis, including consumer behaviour study, competitor’s analysis
• New media trend sensitive
• Aware of existing social media platforms and the marketing opportunities these platforms provide
• Knowledge of data analysis
Education: Bachelor’s degree or above
Language: Good written and spoken English, Mandarin and Cantonese
Computer Skills: Proficient in MS Office, especially in PPT and Excel