負責透過提取及分析各種數據來支援不同的市場推廣及效益，從而評估項目的有效性並提出相應的策略。

職位介紹

• 對活動推廣、會員註冊和營業額進行分析，以協助制定行銷策略
• 以活動推廣的收入、支出和參與率來準備相關的數據及評估活動推廣的有效性
• 須準備數據報告並用作為績效評估的基準，協助管理層的決策及發掘具潛質的客戶和提拱創新的市場推廣方案
• 根據管理層的要求去製定相關的報告

職位要求

工作經驗：具至少2年資料庫分析經驗，並具娛樂場的工作經驗優先考慮
教育程度：須持資訊系統、經濟學、電腦資訊科學士學位或相關商科學歷優先考慮
語言能力：能流利地操與寫作廣東話/普通話及英語
電腦應用：須精通MS Excel。具SQL、SAS或其他分析工具經驗者優先

Job Purpose

Supports marketing campaigns and performance by extracting and analyzing various data. Through detailed data analysis, you will evaluate campaigns effectiveness and recommend strategies for making offers.

Key Responsibilities

• Conduct statistical analysis on promotion campaigns, member registration and turnover to aid the development of marketing strategies
• Prepare pro-forma and evaluate the effectiveness of promotion campaigns and events in terms of revenue, expenses and participation rate
• Create statistical reports to be used as a reliable benchmark for performance evaluation, and to aid management’s decision for exploring new potential guest pool and innovative marketing campaigns
• Generate relevant reports requested by management

Competencies and Requirements

Experience: 2 years experience of data analysis, preferably in entertainment industry
Education: Bachelor degree or above in Actuarial Science, Business, Economics or Computer Science
Language Ability: Proficiency in English and Cantonese / Mandarin
Computer Skills: Proficiency in MS Excel is a MUST. Prior experience working with SQL, SAS, or other statistical tool are preferred

For enquiries, please contact us at (853) 8986 6222 during office hours
From Monday to Friday between 9:00am and 6:00 pm