AGL - Digital Marketing Manager 數碼營銷經理 Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description
職位內容

 

  • 公司名稱: 澳門雅辰酒店 Artyzen Grand Lapa Macau


AGL - Digital Marketing Manager 數碼營銷經理

About Artyzen Grand Lapa Macau

Ideally located near the Macau-Hong Kong Ferry Terminal and Macau International Airport, Artyzen Grand Lapa, Macau is the only resort hotel set in the city centre that offers superior facilities for both business and leisure travellers. Spread across 15,000 square metres, the 426-room hotel boasts three restaurants and a bar presenting international cuisine as well as Asian delights, world-class spa, fitness facilities and a supervised children’s centre.

We are looking for a Digital Marketing Manager of Marketing & Communications Department

Key Responsibilities:

  • Assist the Area Director of Marketing and Communications in evaluating the performance of our brand website and analyze how to improve the presence of the hotels on the web and content management.
  • Assist the Area Director of Marketing & Communications in creating and executing strategic digital campaigns across all online channels including and not limited to social media and third party websites.
  • Champion Key Opinion Influencer projects from conceptualization, execution, to reporting; with the influencer database tracked to ensure it’s up to date and optimized
  • Monitor, implement and execute the active presence of the hotels on all social media tools to maximize the online exposure of the hotels.
  • Monitor and develop online advertising mediums pertaining to the hotels and brand in compliance with hotels standard.
  • Ensure the hotels’ content (photography & descriptions) across all online channels remain accurate and brand compliant.
  • Conduct regular quality assurance audits on the hotels’ descriptive content & images to ensure parity on all channels and integrity with brand website.
  • Load and update content (photography & descriptions) for the hotels on all online channels in cooperation with the Area Director of Marketing & Communications.
  • Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
  • Create an e-Commerce / Digital Marketing action plan outlining the activities with strategies and promotional messages with a mission to curate a complete digital consumer journey from driving awareness to conversion.
  • Monitor and maintain database and ensure data is accurate and properly segmented.
  • Assist with departmental meeting and promotional planning.
  • Assist in evaluating the online presence and rate position of immediate competitors.
  • Assist the Area Director of Marketing & Communications in monitoring and implementing the full year online marketing and advertising plan.
  • Coordinate with other departments for gathering information for promotions / message in e-channels.
  • Research and understand the new market trends.

  • 職位要求

  • 中級管理層 
  • 所有澳門特別行政區地區, 澳門特別行政區 
  • 最低/少 三年工作經驗 
  • 學士學位 
  • 酒店業 
  • 市場推廣及公共關係 (推廣傳訊) 
    市場推廣及公共關係 (公共關係) 
    市場推廣及公共關係 (網絡市場推廣) 
  • 30/11/2022 

 

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