Marketing and Communication Manager Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description
職位內容

 

  • 公司名稱: THE BIG APPLE


  • THE BIG APPLE curates a variety of fashion and lifestyle selections all over the world in terms of fashion sneakers, contemporary streetwear, worker, utility and urban outdoor style, with quality and exclusive collections from brands including:

    Asics, And Wander, Be@rbrick, Barbour, Clarks Original, Dr.Martens, FDMTL, G-shock, Gramicci, Hoka One One, Kangol, Nike, Nanamica, P.A.M, Salomon, Universal Works, White Mountaineering etc.

    We operate points of sales across Macau including 5 multi-brand boutiques in Macau and Cotai shopping malls, as well as more outlets and development coming.

    THE BIG APPLE 匯聚世界各地知名時尚及潮流服裝鞋履,品牌包括: Asics, And Wander, Be@rbrick, Barbour, Clarks Original, Dr.Martens, FDMTL, G-shock, Gramicci, Hoka One One, Kangol, Nike, Nanamica, P.A.M, Salomon, Universal Works, White Mountaineering 等。

    我們積極發展,現已有5家分店座落在澳門購物區及路氹大型酒店商場,門店正陸續擴張中。

    For more information, please check out our following social media platform:
    更多關於THE BIG APPLE訊息,請關注我們以下社交媒體:

    Facebook:
    https://www.facebook.com/thebigappleclothingstore/
    https://www.facebook.com/thebigappleofficial/

    Instagram:
    @thebigapplemacau/ @thebigapple_official

Marketing and Communication Manager

Responsibilities:
 
Strategic Planning and Campaign Management:

  • Initiate and lead the overall marketing and advertising strategy to expand audience reach, online sales revenue and enhance brand visibility.
  • Develop and execute innovative SEM strategies across all social media channels to increase visibility, drive traffic, and improve conversions
  • Manage and optimize pay-per-click (PPC) campaigns, including keyword research, ad copywriting, and A/B testing
  • Analyze campaign performance to gather insights on customer behavior, business trends, identify areas for continuous improvement and optimization.
  • Collaborate with internal stakeholders, such as the retail and merchandising teams, to review sales performance, assess product assortments, pricing strategies.
  • Monitor and adjust marketing and advertising budget allocation across various channels and campaigns to optimize resource allocation.

Partnership Management:


  • Establish connections with retail landlords to explore commercial opportunities, including promotional materials, advertising, and event planning and execution.
  • Develop and execute seeding plans for influencers, implementing paid and organic seeding and gifting strategies in Mainland China, Hong Kong, and Macau.

Requirements:


  • Bachelor degree or above in Marketing, Communications, Advertising, or a related field.
  • At least 6 years’ experience in marketing, with a minimum of 2 years in senior/ supervisory position.
  • Proven experience in strategic marketing planning and campaign management
  • Good understanding of Google AdWords/ SEO/SEM/ social media
  • Knowledge of graphic design software such as Photoshop, Adobe Illustrator (AI), and Premiere Pro.
  • Excellent in both written and verbal communication skills in Cantonese, Mandarin, and English
  • Analytical mindset with the ability to gather insights from data and make data-driven decisions.
  • Creative thinker with the ability to generate innovative ideas and concepts.
  • Exceptional execution power with a hands-on approach, ensuring successful implementation of initiatives.
  • Positive "can-do" attitude, complemented by exceptional organizational and analytical skills

We offer long-term career prospect and competitive remuneration package to the appointed candidate. Please apply in confidence with your detailed resume and cover letter stating your current and expected salary to email: hr@thewondercity.com.mo

Data collected will be for recruitment purpose only.

職責:

市場推廣規劃和活動管理

  • 制定線上市場推廣和廣告策略,運用社交媒體推廣和線上廣告投放,擴大受眾覆蓋、網上管道銷售收入,增加曝光度、提高流量和改善轉化率。
  • 制定廣告投放計劃,管理和優化按點擊付費(PPC)廣告投放,包括關鍵詞研究、廣告文案撰寫和A/B測試。
  • 針對不同的推廣管道,包括Facebook/IG/小紅書/抖音等內容興趣及知識新媒體,與傳統媒體與搜索平臺,能制定出對應的品牌事件行銷及推廣策劃,能執行落地
  • 市場調研、行業、競品等資訊的搜集、分析、研究。
  • 監測活動成效,收集數據,分析客戶行為、市場與業務趨勢,確定持續改進和優化的領域。
  • 與銷售、產品策劃,視覺等同事溝通協作合作,檢閱銷售表現,評估產品組合和價格策略。
  • 監控並調整市場和廣告預算在各種管道和活動之間的配置,以優化資源分配。
  • 定期向管理層和團隊匯報市場推廣活動的進展和效果,提供數據支援和建議。

合作夥伴管理

  • 定期與商場溝通聯繫,探索商業機會,包括市場推廣、廣告和活動策劃與執行。
  • 開拓潛在的中國內地、香港和澳門時尚達人和KOL合作,開展KOL / KOC推廣和禮物策略。

要求:

  • 市場、傳播、廣告或相關領域的學士學位或以上學歷。
  • 至少6年的市場經驗,其中至少2年擔任高級/督導職位。
  • 至少2年或以上海外、國內廣告平臺投放經驗
  • 在策略市場規劃和活動管理方面有豐富經驗。
  • 熟悉Google Ads、Facebook、ig等廣告投放操作。
  • 具備Photoshop、Adobe Illustrator(AI)和Premiere Pro等圖形設計軟件的使用知識。
  • 具備流利的廣東話、普通話和英語書面和口頭溝通能力。
  • 具備分析思維能力,能夠從數據中獲取見解並做出數據驅動的決策。
  • 執行力卓越,具有親自投入的工作方式,確保項目的成功實施。
  • 積極的態度和卓越的組織和分析能力。
  • 擁有內地媒體資源為佳。

  • 職位要求

  • 基層員工 
  • 所有澳門特別行政區地區, 澳門特別行政區 
  • 學士學位 
  • 零售業 
  • 市場推廣及公共關係 (推廣傳訊) 
    銷售 - 零售 (奢華品銷售 - 服裝及飾物) 
  • 07/10/2024 

 

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