POSITION SUMMARY • Manages all aspects of the boutique in line with the commercial strategy approved by the management, and always within standards of image and services worldwide. • Achieves sales, service & operational KPIs • Understands the market; adapts to market changes and incorporates information to develop sales planning with Retail Director • Assumes leadership role and strengthens retention through effective communication, on-going effective staff training and awareness of staff morale and career development • Promotes broad understanding of the business relevance of CRM Main Responsibilities Brand Passion • Acts as a Maison ambassador; demonstrates and encourages enthusiasm and excitement for the brand, the history, and the culture • Coaches team on adhering to the brand guidelines; ensures team members to act as ambassadors to deliver the brand image to every Client. • Demonstrates the luxury selling culture within the team • Maintains in-depth product knowledge, instructs and shares product information to the team to optimize sales strategies Leadership • Provides instructions and directions for the team in alignment with the business plan • Motivates team for goal achieving: create a positive work environment, empower the team, encourage innovative solutions, creates sense of team spirit and commitment to the Maison • Identifies individual strengths and development areas for future development and growth and effective succession, and provide proper support • Organizes the team in an efficient manner according to business needs and delegate responsibility with clear expectations • Provides regular feedback and supports team members with consistent coaching, identifies their development and training needs • Supports and fosters On-Boarding Process • Identifies steps to reduce turnover and strengthens retention by smooth integration of new joiners and by emphasizing awareness of people and career development; anticipates potential leave risks for top talent; retain top talents Sales • Achieves sales goals, translates strategic and business goals into concrete and individual actions and objectives • Monitors business and market trends, cooperate with Retail Director to develops a selling strategy in his/her boutique based on market trends, different selling opportunities and sales objectives • Models expert understanding of the luxury selling culture and coaches the team to effectively apply all principles; be an active manager on the sales floor; constantly communicates on boutique sales goals • Ensures business opportunities are maximized through efficient sales floor management, being a visible presence and support as well as ensuring standards are achieved • Understands competitors’ products and differentiates products in competitive selling situations; coach team on how to sell products versus the competition in order to uplift conversion rate • Maximize the potential of all product categories carried in the store, capitalizes on all available supports (visual merchandising, training, clienteling, events, office team…) and fosters synergies between categories • Gathers and provides customer feedback to management team for future business planning Customer Service & CRM • Establish a Client-centric mindset in the team, motivate and lead them to achieve Services & CRM KPIs • Promotes clienteling as a daily activity; ensures the team to collect qualitative data and coach them to establish trust and strong business relationships • Ensures the team provides excellent service to each individual entering the boutique, in line with standards of customer service • Builds a loyal Clientele, leverages all clienteling tools to ensure the highest level of customer experience and achieve repurchase objectives • Leads by example on the floor, understand the clients’ needs, identify potential areas of improvement • Actively participates in appropriate local networking and community events to capture prospects • Always back-up their team in case of customer complaints; can handle communication with complaining customer in a confident way, uses the opportunity to build a long-term relationships Boutique Operations and Administration • Implements brand guidelines and shares best practices • Demonstrates and controls all operational processes; maintains accurate documentation and coaches associates • Proactively controls the inventory, assures the consistency, correctness and appropriateness of the stock at any time. Manages inventories in a pro-active way in order to optimize the sales while keeping a financially healthy stock level • Maximizes sales opportunity through perfect merchandising execution and dynamic display. Ensures boutique visibility and environment align with brand standards • Understands and communicates policies, standards and procedures and ensures properly executed • Monitors store controllable expenses, supervises loss, assets protection and risk management and be accountable for inventory management • Ensures proper maintenance, keeps up the boutique in excellent states at all times Candidate Profile • Tertiary educated with minimum 5 years sales and management experience in luxury retail, preferably with sales background in accessories and watches • Good command of Cantonese, English and Mandarin. Other languages are advantageous • Excellent selling, customer service and clienteling skills, having relationships and networks are advantageous • Sincere, warm and pleasant, strong brand integrity, and adaptable to changes • Strong leadership with people management skill, able to motivate, develop and cultivate a team • Proactive, organized, multi-tasking, strong analytical and problem solving skills and highly adaptable to dynamic environment • Computer knowledge in Word, Excel and PowerPoint • Good leadership with ability to coach and motivate sales team to achieve sales target