Job Responsibilities:

• Manage Macau Tower's website content to ensure all information is up-to-date;
• Support the development of strategy and digital materials to achieve the department's online sales goals;
• Create and launch products on Macau Tower's direct online sales platform;
• Work closely with web developers to ensure the website is built to drive sales and reservations, and provide an excellent user experience;
• Cooperate in the creation of all necessary promotional materials, including written copies (in Chinese and English), images, and videos;
• Assist in the creation and management of promotional campaigns across various channels, including PPC, SEO, EDM, social media, etc.;
• Work closely with digital marketing agencies to acquire quality website traffic;
• Analyze various data in order to deliver data-driven strategies to achieve the KPI targets;
• Keep up-to-date with the latest e-commerce trends and technologies, and provide suggestions to senior management for better e-commerce results.

• Possess a bachelor's degree in Digital Marketing or a related field.
• Have at least 2 years of experience in a similar role.
• Possess good quantitative skills with the ability to analyze web data and web design.
• Demonstrate rich knowledge of digital advertisement channels such as PPC (Pay Per Click), social media, and display channels.
• Have a good understanding of the digital landscape.
• Be tri-lingual in Mandarin, English, and Cantonese.
• Be willing to travel on business trips when needed.