副經理 - 市場傳訊 Assistant Manager - MARCOM Job in 市場推廣及公共關係 in 所有澳門特別行政區地區

副經理 - 市場傳訊 Assistant Manager - MARCOM Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description

職位內容

公司名稱: 澳門君悦酒店 Grand Hyatt Macau

副經理 - 市場傳訊 Assistant Manager - MARCOM

副經理 - 市場傳訊 Assistant Manager - MARCOM

Job Description

Establishes an annual and fully integrated communications programme with measurable objectives, strategies and action steps.
Assists in the preparation, utilization and update of an Annual Marketing Plan, broken down as necessary by division and/or department.
Measures, interprets, prioritizes and evaluates the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
Assist to develop and maintain active contacts with the press and key media people, and evaluates all media solicitations and exposures across both physical and digital channels.
Assist to monitor all current attitudes and public statements concerning the hotel in foreign and local media.
Ensures adequate targeted publicity and coverage of the hotel’s positioning, promotional programmes, corporate image building and other activities.
Assist to assess advertising needs and opportunities for the hotel and obtains initial approval of local media campaign proposals from the Director of Marketing Communication and Hotel Manager, General Manager.
Ensures that all hotel advertising and collateral across both digital and physical formats consistently meet high standards and comply with brand standards.
Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.
Works closely with Revenue Manager to maximize use of targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications.

Job Requirement

Bachelor’s Degree in Marketing, Media & Communication, Public Relations
Fluency in both written and spoken English and Mandarin
Minimum 3 to 5 years of experience, preferably with experience in Media communications
Proven experience in campaign planning, brand management, and content development
Familiarity with digital marketing tools and platforms (e.g., social media, email marketing, CMS)

** Macau Residents only **
Interested candidates please forward your resume to macgh.hr@hyatt.com.
For more information, please call us at 8868 1311 from Monday to Friday between 9:30 am and 6:00 pm.