Digital Specialist Job in 市場推廣及公共關係 in 所有澳門特別行政區地區

職位內容

公司名稱: 日豐車行 Yat Fung Motors Ltd.
日豐車行是日本汽車品牌豐田、凌志及日野車系的澳門地區總代理，代理的車種廣泛，能夠迎合不同顧客的需要，私家車種類包括小型汽車、豪華房車、轎跑車、油電混合引擎的環保汽車、越野四驅車及多用途汽車等；而商用汽車方面，有的士、小型巴士、輕型貨車、中型貨車及重型貨車等，為不同客戶提供多元化的選擇。

Digital Specialist

Job role and responsibilities:

• Process and nurture leads from digital platforms.
• Make showroom visit appointment and/or reserve test drive with leads and arrange to Sales Consultants.
• Promote products to customers with high quality customer experience in digital platforms.
• Prepare FAQ and scripts for online leads according to marketing weekly campaigns.
• Gather insights and provide recommendations for Marketing team in terms of effectiveness and consumer behavior.
• Liaise closely with different departments to resolve customer’s concerns effectively.
• Prepare and compile daily/weekly/monthly reports to supervisor/management.
• Research advertising trends and competitor’s pricing and products.
• Analysis on appropriate placement of ads and what content will reach customers.
• Implement email marketing campaigns.
• Measure digital traffic.
• Monitor social media and Google Analytics.

Skills and experience required:

• Tertiary education.
• Computer literacy (knowledge of Chinese input method) / Proficient in MS Office application (Excel, PowerPoint).
• Possess excellent customer service mindset and attitude.
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Organized work habits, well-organized and detail-oriented.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
• Passionate about developing career in the automotive industry.
• Experience in Automotive industry / Customer services is an advantage.
• Possess valid driving license.
• Good command of both written and spoken English and Chinese, Putonghua is an advantage.