• Establish short and long-term plans and budgets for the marketing/ communications/ public relations programs and their relevant activities; also monitor progress to ensure adherence and evaluate performance.

• Establish, implement and monitor standards, systems and procedures necessary for the smooth operation of the marketing/communications/public relations.
 

• Take charge in creating, implementing and measuring the success of:
i. Comprehensive marketing, communications and public relations program that will enhance the Company’s image and position within the market place and the general public, and facilitate internal and external communications;
ii. All of the Company’s marketing campaigns, marketing communications and public relations activities, both internal and external according to marketing strategies, coordination with qualified third party in producing premium quality of marketing materials and client acquisition, and so forth.

• Ensure the articulation of the Company’s desired image and position, and assure consistent communication of image and position throughout the Company, and also with all clients, both internal and external.

• Coordinate the media interest for the Company and ensure regular contact with the target media and appropriate response to media requests.

• Lead the creative direction of different events under the set objectives, while aiming at the best activation and engagement of the audience at each event with the details of execution matching with the brand image.

• Take charge in leading and guiding all marketing campaigns and events from the event promotion and tickets sales period to the post-event period. In addition, monitor the trend of ticket sales for each event; oversee the pricing and the setting of ticket manifest, ticket discounts and package sales strategy, as well as handling the internal and external orders.


Job Specification:

• Bachelor’s Degree Holder in Event, Marketing, Public Relations, or related disciplines; an advanced degree or equivalent in communications and marketing related fields is preferred.

• A minimum of 8 years’ working experience in marketing, communications, social media, public relations and events; preferably in the Hotel industry with sales experiences

• 5 years or above of concrete working experience in a managerial role

• Excellent creativity and outstanding skills in execution, leadership and relationship management

• Proven experience in delivering large-scale events

• Capable of establishing and executing marketing promotion and communications schemes to enhance the market position and public image of the Company

• Strong marketing sense and analytical skill to take the leading position in event marketing and marketing promotion

• Capable of implementing innovative promotion activities through collaboration with business partners (including production house and service vendors)