PURPOSE

The main purpose of the Boutique Manager is to drive continuous growth of the Maison’s boutique performance and key results. The Boutique Manager is fully responsible for the management and performance of the store and is a key contributor in seeking new business opportunities.

KEY RESPONSIBILITIES

A. SALES

• Exceed boutique budgets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).
• Plan and implement monthly meetings and weekly actions.
• Achieve Boutique KPIs defined by the management.
• Assist management in proactively implementing boutique commission schemes.
• Adhere to HQ commercial guidelines. Be accountable for their implementation.
• Maximize profit by controlling & minimizing costs. Regularly analyze and question sales figures with management to further refine future sales projections and ensure maximum market satisfaction.

• Identify and recruit new talents, compose and retain a high performing team
• Lead by example demonstrating passion towards the brand, know our brand’s products, mission and value
• Conduct in-store training, coaching and daily briefs
• Build individual objectives and development plans
• Conduct one-to-one coaching sessions to review performance and provide constructive feedback
• Oversee annual review process for boutique staff, assess team and individual performances

• Responsible for maintaining a high level of display, visual merchandising, and Boutique condition and environment, in coherence with Brand guidelines.
• Act as the “face” of the Boutique and as Brand Ambassador in and outside of Boutique. Build Brand and Boutique awareness and equity. Demonstrate brand ambassadorial skills, at any given time, with partners or local dignitaries.
• Maintain professional and respectful relationships with service suppliers, boutique neighbors such as landlord / shopping mall.

• Comply with Group and Brand (Retail Manual) procedures
• Actively manage store stock quality, quantity and back orders.
• Actively ensure accuracy of monthly, quarterly and yearly stocktaking and quality control. 
• Actively ensuring all measures to avoid stock discrepancies at all times.
• Weekly follow up with regional head office for stock replenishments and active order requests.
• Protect employees and customers by providing a safe and clean store environment.

• Compliance with procedures and with legal, fiscal and customs regulations
• Control cash register.

• Ensure timely reporting of sales (daily, monthly) to Retail Director and Area Manager.
• Identify strengths and weaknesses in existing operation to define action plans for implementation.

• Demonstrate leadership by playing an active role inside and outside the boutique through hosting clients, and ensure best personalized client experience is provided
• Lead the team to host clients with the ability to establish strong relationships
• Execute service excellence to increase client satisfaction and retain customer loyalty
• Establish brand and boutique presence in the market, propose local events through continuous networking, capture competitive market share through community outreach
• Influence team to strengthen Client Relationship Management (CRM) mindset, utilize CRM tools and analysis to enhance client experience