負責會員忠誠度計劃、策略合作夥伴及會員互動項目的執行與優化，以提升會員拓展、會員維繫、收益表現及整體客戶價值。

職位介紹

• 負責制定及推行會員忠誠度策略，促進會員拓展、會員維繫、會員活躍度提升及業務增長。
• 管理及持續優化 Wynn Rewards 及 Wynn Club 會員計劃，包括會員架構、專屬禮遇及價值主張，提升會員體驗及品牌忠誠度。
• 策劃及拓展會員專屬禮遇、尊尚體驗及策略合作夥伴關係，強化會員計劃競爭優勢及會員參與度。
• 監察及分析會員計劃成效、會員行為及業務表現，發掘優化機會並提出具策略性的改善方案。
• 主導 永利 品牌禮品、精品商品、節慶禮遇及積分兌換產品的策劃與開發，提升品牌價值及會員體驗。
• 制定及執行整合會員溝通策略，涵蓋數碼平台、流動應用程式、客戶關係管理及線下接觸渠道，提升品牌一致性及會員互動成效。
• 推動 永利臻享手機應用程式發展、數碼轉型及會員體驗優化項目，持續提升數碼服務效能及客戶滿意度。
• 運用客戶數據分析、市場洞察、會員意見回饋及「Tell Me More」計劃成果，推動個人化營銷策略、產品創新及業務增長。

職位要求
工作經驗：具備最少5至7 年會籍忠誠度管理、客戶關係管理、娛樂場營銷或相關範疇之管理經驗
教育程度：持有學士學位或同等學歷
技能 / 證書：熟悉會員計劃營運、商品管理、庫存規劃及會員獎賞兌換機制，並具備相關項目管理經驗
語言能力：能操流利廣東話，普通話及英語
電腦應用：熟悉Ms Office軟件操作及良好打字技巧 (英文及中文)

Job Purpose
Support the development and execution of loyalty marketing strategies, membership programmers, strategic partnerships, member engagement initiatives and digital loyalty platforms to drive member acquisition, retention, visitation frequency, gaming revenue and overall customer lifetime value.

Key Responsibilities

• Develop and execute loyalty strategies to drive member acquisition, retention, engagement and revenue growth.
• Manage and enhance Wynn Rewards and Wynn Club membership structures, benefits and value propositions.
• Develop exclusive member benefits, luxury experiences and strategic partnerships to strengthen membership program competitiveness and member engagement.
• Monitor programme performance and identify opportunities to improve member value and business results.
• Lead the development of Wynn-branded gifts, merchandise, seasonal gifting and redemption offerings that reinforce the Wynn brand and enhance member engagement.
• Develop integrated member communication strategies across digital, mobile, CRM and on-property channels.
• Support Wynn Rewards App strategy, digital transformation and member experience initiatives.
• Analyse programme performance and provide recommendations to support business growth and continuous improvement.

Competencies and Requirements
Experience: Minimum of 5 - 7 years of supervisory experience in Loyalty Marketing, CRM, Casino Marketing or related fields
Education: Bachelor’s degree or equivalent
Knowledge/Certificates: Knowledge of membership programmer operations, merchandising management, inventory planning, and loyalty reward redemption mechanisms, with relevant project management experience
Language Ability: Fluent in Cantonese, Mandarin, and English
Computer Skills: Proficient in MS Office and good typing skills (English and Chinese)

如有查詢，請於辦公時間星期一至五上午9時至下午6時致電（853）8889 1188
For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm