We are seeking a talented and experienced Senior Marketing Manager with at least 5 years of management experience in a related field. The ideal candidate should possess strong communication skills, be well-versed in all aspects of promotion platforms and have a deep understanding of the latest trends in social media marketing. Experience in casino marketing is preferred. The candidate will be responsible for developing and executing marketing strategies to engage target audiences, enhance brand awareness, and drive revenue growth.

Responsibilities:

• Develop and execute comprehensive marketing strategies to support the overall business objectives and targets. Continuously evaluate and refine marketing plans to maximize campaign effectiveness and ROI.
• Lead the planning, implementation, and evaluation of promotional campaigns with various partners across multiple channels. Proactively stay up-to-date with emerging trends and technological advancements in promotion platforms, ensuring familiarity and proficiency in their use.
• Utilize social listening tools to monitor brand mentions, industry trends, and customer sentiment. Analyze social media metrics and generate reports to assess the effectiveness of social media campaigns. Use data-driven insights to refine strategies and improve performance.
• Identify and collaborate with relevant influencers to amplify brand reach and engagement. Develop and manage influencer partnerships, including contract negotiation and performance tracking.
• Supervise and provide guidance to the marketing team, fostering a collaborative and high-performance work environment. Delegate tasks, set performance objectives, and conduct regular performance evaluations.
• Oversee brand positioning and ensure consistent messaging across all marketing channels.
• Conduct market research, competitive analysis, and customer segmentation to identify target markets, market trends, and consumer insights. Utilize data-driven decision making to optimize marketing strategies and tactics.
• Develop and manage marketing budgets, ensuring effective allocation of resources to achieve marketing goals and objectives.
• Maintain in-depth knowledge of the market, including competitive and regulatory landscapes, and proactively communicate and address potential issues as they arise.
• Collaborate cross-functionally with internal teams such as operations, finance, and sales to align marketing efforts with organizational objectives. Establish and maintain relationships with external stakeholders, including media partners and vendors.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
• Minimum of 5 years of experience in a management position within the marketing field.
• Previous experience in casino marketing is highly preferred.
• Strong communication and interpersonal skills, with the ability to effectively communicate complex ideas and influence stakeholders at all levels.
• Proficient in market research, data analysis, and interpretation of marketing metrics.
• Exceptional leadership and team management abilities.
• Passionate and result-driven with a proven track record in marketing strategies, project management, and spearheading creative campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling content for different marketing channels and managing multi-media projects.
• In-depth knowledge of various social media promotion platforms and marketing channels, including but not limited to Facebook, Instagram, Youtube, TikTok, and Xiaohongshu.

Note: This job description serves as a general overview of the responsibilities and qualifications expected of a Senior Marketing Manager specializing in social media. It may be modified as per the specific needs and requirements of the organization.

Interested parties please fill up the job application with expected salary to https://jobs.ponte16.com.mo/career/jobdetail.php?lang=0&vid=1605-24AT233788