Manager - Group Marketing & Communications Job in 市場推廣及公共關係 in 所有澳門特別行政區地區

Manager - Group Marketing & Communications Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description

職位內容

公司名稱: 滙業銀行 BANCO DELTA ASIA, S.A
滙業銀行 (前身為澳門恆生銀行) 於1935年在澳門成立，是滙業財經集團的旗艦公司，迄今已有90年歷史。時至今日，滙業銀行已發展成為一家現代化的綜合金融機構，核心業務涵蓋投資銀行與私人銀行服，並輔以商業銀行及全面的產險與壽險業務，持續為澳門社區及中小企業提供專業的金融方案。

滙業財經集團亦在香港設立公司，專營證券買賣、財富管理及保險銷售，更在廣州設有諮詢公司，致力為中國大陸和港澳地區的企業及個人客戶，提供全方位的優質金融服務。

滙業銀行秉承「以人為本」的經營理念，視每位員工為重要資產，我們致力營造關愛員工的企業文化，提供充滿活力的工作環境，卓越的職業發展機會，全面的專業培訓，以及具競爭力的薪酬及福利計劃，助力員工與企業共同成長。

Manager - Group Marketing & Communications

誠信‧專業‧創富‧增值

Responsibilities

Strategy & Planning: Develop the annual marketing plan and budget, aligning with the bank's overall business objectives for Retail, Wealth Management, and SME segments.
Brand Management: Strengthen and evolve our brand presence in Macau, ensuring consistency across all touchpoints and communications.
Campaign Management: Lead end-to-end 360° marketing campaigns—from conceptualization and localization to execution and performance analysis—across digital and traditional channels.
Digital Marketing Leadership: Spearhead our digital transformation, including SEO/SEM, social media strategy (WeChat, Facebook, Instagram), email marketing, and content marketing tailored for the Macau audience.
Customer Insights: Leverage market research and customer data to gain deep insights into the Macau market, identifying new opportunities and refining targeting strategies.
Partnerships & Sponsorships: Identify and manage strategic partnerships, sponsorships, and community events to enhance brand visibility and reputation within Macau.
Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity, accountability, and results.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
A minimum of 8 years of marketing experience, with at least 5 years in a managerial role within the banking, financial services, or premium/luxury sector.
Proven experience in the Macau market is highly preferred. Candidates with strong experience in Hong Kong or the Greater Bay Area with a demonstrable understanding of Macau's market will also be considered.
Deep expertise in digital marketing channels and analytics tools (e.g., Google Analytics, social media insights).
Strong understanding of retail banking products and wealth management services.
Excellent communication and presentation skills in English, Cantonese and Putonghua.
A strategic thinker with a hands-on approach, capable of managing multiple projects in a fast-paced environment.

We offer competitive remuneration and fringe benefits to the right candidate. Interested parties, please email your full resume with availability, current and expected salary to bdajob@delta-asia.com

Our company website: www.delta-asia.com

All information provided will be treated in strict confidence and only be used for recruitment purpose.