The AJ Hackett group of company's (Australia, France, Macau, Singapore & Russia) represent the ultimate innovation and commitment to excellence in adventure tourism. The company vision is to change lives and help people all over the world overcome their personal barriers by pushing them to achieve something they never thought was possible. The company Purpose is to positively change lives and help people all over the world overcome their personal barriers by achieving something they never thought possible.

Job Responsibilities:

• Develop and implement comprehensive marketing and revenue strategies aligned with the company's goals.
• Conduct thorough market research to identify trends, customer preferences, and the competitive landscape to inform marketing initiatives.
• Enhance and maintain the Skypark brand identity, ensuring consistency across all marketing channels and materials.
• Develop pricing strategies and revenue management techniques to maximize profitability across all adventure tourism offerings.
• Oversee relationships with external marketing agencies, ensuring alignment with Skypark's brand objectives and effective execution of campaigns.
• Create and oversee integrated marketing campaigns that promote Skypark's experiences through digital, social media, and traditional advertising.
• Collaborate with the Skypark sales team to build and manage relationships with the Macau Tower sales and marketing teams, local businesses, tourism boards, and travel agencies.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet revenue targets and improve ROI.
• Report actionable insights and suggestions to the Group Marketing Manager.
• Lead and mentor the marketing and revenue management teams, fostering a collaborative and high-performance work environment.
• Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing and revenue goals.
• Ensure marketing practices adhere to best-practice methods and remain updated with emerging technologies and platforms.
• Implement strategies to enhance customer experience and engagement, leading to increased loyalty and repeat visits.

• Bachelor’s Degree in Tourism Marketing and Revenue Management or Business Management.
• At least 10 years of experience in the marketing field, with at least 5 years in a senior management role and campaign management in sizable companies.
• Experience in digital and print marketing, as well as social media marketing.
• Proven ability to plan and manage budgets.
• Understanding of adventure tourism and hospitality market dynamics.
• Knowledge of pricing strategies and revenue optimization techniques.
• Familiarity with brand management principles and practices.
• Ability to develop and implement long-term marketing strategies.
• Proficient in analyzing data and metrics to inform decision-making.
• Strong verbal and written communication skills for effective collaboration.
• Ability to lead and motivate cross-functional teams.
• Capable of managing multiple projects and campaigns simultaneously.
• Strong ability to establish and maintain partnerships with stakeholders and agencies.