Job Description:

• Develop, execute and manager social media roadmap, strategies, and campaigns plans across all major and emerging social media platforms
• Lead the development and implementation of social media content strategies, ensuring the published content is engaging, creative, and on brand while effectively targeting the correct audiences on each platform
• Manage paid social media activities and performance marketing budgets
• Recommend, select, and manage the collaboration of social influencers
• Manage activated social channels' online community, ensure timely responses to guest inquiries and reviews for hotels and outlets
• Conduct social listening and monitor all social media platforms, stay close to market trends to identify best approaches to strengthen audience engagement
• Track social media performance and provide actionable insights for continuous optimization

Job Requirement:

• Bachelor’s degree in business administration, Marketing, Communications, Digital Media, or a related field
• At least 5 years of work experience in social media management or digital marketing
• Proven experience of managing major social media in China (e.g. Xiaohongshu, WeChat, Douyin, Weibo) and global platform
• Proven experience working and managing partnerships with social influencers (KOLs/KOCs)
• Hands-on experience on paid social media advertising and executing campaigns that delivered measurable ROI
• Ability to create engaging content development
• Fluent in spoken and written Cantonese, Mandarin, and English.
• Comprehensive knowledge of social media advertising mechanics, content marketing strategies, and digital platform algorithms
• Deep knowledge of social media platforms, algorithms, and operational mechanisms
• Knowledge of photography and videography is a plus