Job Description:

• Assist in the formulation and execution of social media roadmaps and marketing campaigns; develop and execute paid media and influencer marketing plans and promotional strategies
• Execute end-to-end influencer management, including sourcing and screening, drafting creative briefs, reviewing content, tracking performance, admin support and maintaining long-term relationships
• Guide influencer during in-property visits and experiences, introduce key highlights, and ensure shooting content strictly aligns with brand guidelines
• Assist in managing activated social channels' online community, ensuring timely handling of guest inquiries, and managing online reviews and responses for hotels and outlets
• Assist to monitor daily social media performance metrics, track campaign outputs, and provide operational inputs for performance optimization
• Assist manager in conducting social listening and channel monitoring across trending digital platforms while staying up to date with the latest market trends and best engagement approaches

Job Requirement:

• Bachelor’s degree in Business Administration, Marketing, Communications, Digital Media, or a related field
• At least 1 years of work experience in social media management, digital marketing, content creation, or marketing related fields
• Proven experience in creative content development, including copywriting, photo editing, and short-form video creation
• Experience in engaging with influencers and drive related creative content development
• Proficiency in Chinese and English, both written and spoken
• Knowledge of graphics, photo, video editing software is a plus