Our client is a prominent integrated media organization committed to delivering outstanding media content solutions. As their business expands rapidly, they are in search of a dynamic and innovative Marketing Supervisor to enhance their marketing strategies and tackle the challenges of a constantly evolving industry.
Responsibilities:
Develop and implement effective marketing strategies across both online and offline channels to boost brand visibility and drive business growth.
Lead and mentor the marketing team, creating a collaborative and innovative atmosphere to achieve departmental objectives.
Analyze market trends and the competitive landscape, utilizing data-driven insights to refine promotional efforts.
Establish relevant marketing KPIs that drive performance and ensure alignment with business goals.
Work closely with various departments, including sales, content creation, and customer service, to ensure the consistency and effectiveness of marketing initiatives.
Manage the marketing budget efficiently, ensuring optimal resource allocation and maximizing return on investment.
Continuously monitor and assess the performance of marketing campaigns, making necessary adjustments to meet objectives.
Foster and maintain strong relationships with partners and clients to support long-term brand development.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a relevant discipline.
At least 2 years of marketing experience, with a focus on both online and offline marketing strategies.
Strong analytical and creative skills, adaptable to a fast-paced work environment.
Excellent communication and leadership skills, with the ability to inspire and manage team members effectively.
Proficiency in digital marketing tools and platforms, leveraging various media resources to enhance campaigns.
Fluent in both written and spoken English and Chinese.