數碼營銷推廣經理將負責管理和維護公司的網站、小程式、行動應用程式、自助服務終端和其他數位資產，確保其功能、使用者體驗和內容符合公司的業務目標和品牌方針。該經理還將監督和協調數位開發項目，與跨職能團隊合作，與供應商或代理商合作，並為數位平台相關議題提供支援。此外，該經理還將協助高階管理人員進行策略規劃和決策。

職位介紹

• 管理和維護公司的網站、小程式、行動應用程式、自助服務終端和其他數位資產，確保其保持最新狀態、用戶友好，並與公司業務目標保持一致。
• 監督數位開發項目，包括與跨職能團隊和外部供應商或代理商合作，制定專案時間表、交付成果和目標。
• 監控並報告網站和小程式分析、行動應用程式使用情況以及自助服務終端的效能，以發現改善機會並確保流量成長。
• 優化內容以提升搜尋引擎優化 (SEO) 和使用者體驗，確保所有數位平台的 UI/UX 符合業界標準。
• 確保網站和其他數位平台的功能正常，包括故障排除和解決與網站效能、外掛程式和第三方整合相關的問題。
• 管理和維護組織的內容管理系統 (CMS)，並協助其他內容貢獻者創作和發布新內容。
• 隨時了解網路科技趨勢，並就網站和行動開發及管理的最佳實務提供建議。
• 與行銷和其他部門合作，制定和實施與網路相關的策略，包括行銷活動、落地頁和轉換率優化。
• 審查數位平台的中英文文案，確保其準確、有效並與品牌理念和資訊保持一致。
• 確保網站和其他數位平台符合法規要求，包括無障礙存取和資料隱私法。
• 支援高階管理層進行策略規劃和決策，包括為網站和數位資產的開發、優化和維護提供意見。
• 與高階管理層合作制定和實施與網路相關的政策和程序。

職位要求
工作經驗：
至少 5 年在網站建設、電子郵件營銷、社交媒體、移動通信和在線廣告等數字營銷渠道方面的相關經驗
具有亞太地區（包括中國市場）多國/跨市場環境的經驗 – 必須了解內容開發的複雜性，以及針對不同亞洲種族的營銷文化差異是有利的
技能 / 證書：
強大的談判技巧和在線分析能力——了解在線渠道指標，如何優化所有在線渠道的績效，詳細分析客戶行為數據以推動在線營銷策略和溝通改進。 分析和互聯網測量技術的知識
對數字營銷趨勢、社交媒體營銷、病毒式營銷和移動營銷有很好的理解
教育程度：本科及以上
語言能力：良好的英語和粵語讀寫能力
電腦應用：
精通MS Office、HTML、桌面出版和在線設計應用程序和軟件。
了解現有的社交媒體平台和這些平台提供的營銷機會
熟悉在線應用程序和智能手機平台

如有查詢，請於辦公時間星期一至五上午9時至下午6時致電（853）8889 1188

Job Purpose

The Manager will be responsible for managing and maintaining our organization's websites, mini-programs, mobile apps, kiosks, and other digital assets, ensuring their functionality, user experience, and content align with our business goals and branding guideline. The Manager will also oversee and coordinate digital development projects, collaborate with cross-functional teams, work with vendors or agencies, and provide support for digital platforms related issues.

Key Responsibilities

• Manage and maintain the organization's websites, mini-programs, mobile apps, kiosks, and other digital assets to ensure they are up-to-date, user-friendly, and aligned with business goals.
• Oversee digital development projects, including collaborating with cross-functional teams and external vendors or agencies to establish project timelines, deliverables, and goals.
• Monitor and report on website and mini-program analytics, mobile app usage, and kiosk performance to identify opportunities for improvement and ensure traffic growth.
• Optimize content for search engine optimization (SEO) and user experience to ensure all digital platform’s UI/UX meets industry standards.
• Ensure website and other digital platforms functionality, including troubleshooting and resolving issues related to site performance, plugins, and third-party integrations.
• Manage and maintain the organization's content management system (CMS) and assist other content contributors in the creation and publishing of new content.
• Stay up-to-date on internet technology trends and advise on best practices for website and mobile development and management.
• Collaborate with marketing and other departments to develop and implement web-related strategies, including campaigns, landing pages, and conversion optimization.
• Review Chinese and English copywriting for digital platforms to ensure they are accurate, effective and aligned with brand voice and messaging.
• Ensure website and other digital platforms compliance with legal and regulatory requirements, including accessibility and data privacy laws.
• Support senior management with strategic planning and decision-making, including providing input on website and digital assets development, optimization, and maintenance.
• Collaborate with senior management to develop and implement web-related policies and procedures.

Competencies and Requirements:
Experience:
Minimum 5 years of relevant experience in digital marketing channels of website building, email marketing, social media, mobile communications, and online advertising
Experience in multi-national/cross market environment in Asia Pacific including China market – must understand the complexities of content development, as well as cultural nuances of marketing to various Asian ethnicities is advantage
Knowledge/Certificates:
Strong negotiating skills and online analytical abilities – understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioural data to drive online marketing strategies & communication improvements. Knowledge of analytics and internet measurement technologies
Good understanding of digital marketing trends, social media marketing, viral marketing, and mobile marketing
Education: Bachelor’s degree or above
Language Ability: Good written and spoken English and Cantonese
Computer/Technology Skills:
Proficient in MS Office, HTML, desktop publishing and online design applications and software.
Aware of existing social media platforms and the marketing opportunities these platforms provide
Familiar with online applications and smartphone platforms

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm