Key Responsibilities

• Assist in Developing Marketing Strategies: Collaborate with the F&B Marketing Director to formulate and implement marketing and promotional strategies for each outlet, ensuring alignment with overall brand goals.
• Manage Communications Plans: Help develop an annual communications plan and activation calendar that includes specific objectives and budgets for all restaurants.
• Campaign Execution: Create and implement targeted campaigns that enhance guest value and drive revenue for individual outlets, working closely with the culinary team to highlight unique dining experiences.
• Stakeholder Collaboration: Act as a liaison between various business units to understand their needs and design effective promotional programs or tactical actions.
• Integrated Marketing Approach: Work with PR, digital marketing, and F&B teams to generate creative content and ensure a consistent brand image across all platforms.
• Influencer Engagement: Build and maintain relationships with key influencers, bloggers, and media outlets to promote the company’s F&B offerings.
• Award Participation: Assist in securing industry awards and expanding the company’s presence in relevant award arenas.
• Partnership Development: Identify and develop partnerships with distribution platforms (e.g., Dianping, Ctrip) and luxury brands for promotional opportunities.
• Performance Analysis: Monitor and evaluate the effectiveness of ongoing promotional activities, setting KPIs for future initiatives.
• Market Research: Conduct regular updates on market trends, competitor analysis, and customer preferences to identify growth opportunities.

Competencies and Requirements

• Education: bachelor’s degree in marketing, Business Administration, or a related field.
• Experience: Minimum of 6 years of experience in F&B marketing or related fields, preferably within a luxury hotel or established restaurant group.
• Market Knowledge: Strong understanding of consumer preferences within the Chinese market.
• Skills:
- Excellent communication and negotiation abilities.
- Proactive mindset with the capability to work independently under pressure.
- Proven track record in developing successful marketing campaigns.
- Ability to manage complex projects effectively.
- Proficiency in written and spoken English and Mandarin; knowledge of French or Cantonese is a plus.

主要職責:

餐飲市場推廣經理將協助餐飲市場推廣總監執行全面的行銷策略，旨在提高公司餐飲的知名度和吸引力。該職位將專注於透過創新的營銷活動和策略合作夥伴關係來推動賓客參與度、忠誠度，以及公司收入。

職位介紹：

• 協助制定行銷策略：與餐飲市場推廣總監合作，制定和實施每家餐廳的營銷和推銷策略，確保與整體品牌目標保持一致。
• 管理傳訊計畫：協助制定年度傳訊計畫和啟動日曆，其中包括所有餐廳的具體目標和預算。
• 活動執行：創建並實施有針對性的活動，以提高賓客價值並為各餐廳增加收入，並與烹飪團隊密切合作，突出獨特的用餐體驗。
• 利害關係人協作：作為各個業務部門之間的聯絡人，了解他們的需求並設計有效的營銷計劃或策略行動。
• 整合營銷方法：與公關、數碼營銷和餐飲團隊合作，創造內容並確保所有平台上的品牌形像一致。
• 網紅參與：與有影響力的網紅、部落客和媒體建立並維持關係，以推廣公司的餐飲產品。
• 獎項參與：協助爭取產業獎項並擴大公司在相關獎項領域的影響力。
• 合作夥伴關係發展：尋找並發展與分銷平台（如大眾點評、攜程）和奢侈品牌的合作夥伴關係，以獲得營銷機會。
• 績效分析：監控和評估正在進行的營銷活動的有效性，為未來措施設定關鍵績效指標 (KPI)。
• 市場研究：定期更新市場趨勢、競爭對手分析和顧客偏好，以確定成長機會。

職位要求：

工作經驗：具至少 6 年餐飲營銷或相關領域經驗，最好是在豪華飯店或知名餐飲集團工作。
教育程度：市場學、工商管理或相關領域的學士學位。
技能 / 證書：
• 對中國市場消費者偏好有深入的了解。
• 優秀的溝通和談判能力。
• 具有積極主動的思維，能夠在壓力下獨立工作。
• 在進行成功的行銷活動方面擁有良好的記錄。
• 能夠有效管理複雜的專案。
語言能力：具有熟練的英語和普通話書寫和口語能力；懂法語或粵語者優先。
電腦應用：熟識Ms Office 軟件操作(中文及英文)

如有查詢，請於辦公時間星期一至五上午9時至下午6時致電（853）8889 1188
For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm