我們正在尋找一位充滿活力、經驗豐富的人才來領導我們將永利打造成一個以滲透中國大陸市場為重點的獨特目的地，負責制定和實施戰略性公共關係舉措，以提高永利的聲譽和知名度。 須擁有強大的公共關係、行銷和傳播背景，擁有豐富的中國媒體和影響力人脈和資源，以及在中國市場成功推廣和定位品牌的良好記錄

職位介紹

• 制定並實施整體公關和傳播策略及活動，以提高品牌知名度並吸引目標客戶。
• 規劃設計媒體預算分配。
• 將永利打造成目標客戶的目的地，重點透過打造針對中國市場的引人注目的活動、內容和資訊來推廣我們的度假村和餐廳體驗。
• 擁有並能夠進一步與中國媒體、記者、影響者和行業合作夥伴建立緊密和積極的關係，以確保新聞報道和認可，其中包括與主要媒體代表建立和保持定期聯繫、宣傳故事和新聞稿，以及協調採訪和媒體報道。
• 獲得頂級行業獎項，同時探索和擴大在更廣泛的獎項領域的影響力。
• 策劃和執行媒體活動、新聞發布會、媒體考察、中國路演以及其他公關活動，以展示品牌產品。
• 監控和分析公關指標以衡量活動的有效性並做出數據驅動的決策以優化結果。
• 管理由公關專業人員和外部機構組成的團隊來執行公關活動和計劃，同時與內部團隊（包括行銷、銷售和營運）合作，以確保訊息傳遞和品牌宣傳與整體業務目標的一致性。
• 確保所有傳播材料均符合品牌標準，並有效向中國受眾傳達預期訊息。
• 在適當的情況下擔任品牌代言人，負責處理危機管理的危機溝通部分。
• 隨時了解最新的行業趨勢、市場洞察和競爭對手的活動，以發現成長和差異化的機會，並確保公司在市場中保持競爭力和相關性。

職位要求

教育程度：市場、傳播或相關學科學士學位
工作經驗：在數碼行銷、公共關係或相關職位上擁有至少 8 年的豐富經驗，須專注於中國市場。
技能 / 證書：

• 中國媒體和影響者的豐富聯繫和資源是非常理想的，具有較強的人際交往能力，能夠進一步建立和維持與主要利益相關者、媒體、影響者和合作夥伴的關係。
• 對中國媒體格局和中國社交媒體平台（包括微信、微信視訊頻道、小紅書和微博）有深入了解者優先。
• 熟悉中國電子商務格局，包括社交商務、大眾點評和OTA。
• 對中國消費者行為、文化差異和市場趨勢有深入的了解。
• 具有製定和執行成功的行銷策略和活動的能力。
• 具有分析思維，能夠熟練使用數據和分析工具來衡量活動績效並做出數據驅動的決策。
• 具有組織媒體考察之旅和媒體參觀之旅的經驗。
• 能夠在快節奏、動態的環境中工作並同時管理多個專案。
• 強大的領導能力，能夠與跨職能團隊和外部合作夥伴有效協作。
• 有內容行銷和製定內容策略經驗者優先。

語言能力：優秀的英語和國語書面和口頭溝通能力。
工作地點：永利澳門

如有查詢，請於辦公時間星期一至五上午9時至下午6時致電（853）8986 6222

Job Purpose

We are seeking a dynamic and experienced calibre to lead our efforts in promoting Wynn as a one of a kind destination with a clear focus on penetrating the mainland China market, responsible for developing and implementing strategic public relations initiatives to enhance the reputation and visibility of Wynn. A strong background in public relations, marketing, and communications, with enriched connection and resource of China media outlets and influencers, and a proven track record of successfully promoting and positioning brands in the Chinese market are strongly desired

Key Responsibilities

• Develop and implement holistic PR and Communications strategies and campaigns to increase brand awareness and drive targeted customers.
• Plan and devise media budget allocation.
• Establish Wynn as a destination for targeted customers, with a focus on promoting our on-property experience and F&B outlets by creating compelling activities, content and messaging tailored to the Chinese market.
• Owned and be able to further foster tight and positive relationships with China media outlets, journalists, influencers and industry partners, to secure press coverage and endorsements, which involves establishing and maintaining regular contact with key media representatives, pitching stories and press releases, and coordinating interviews and media coverage.
• Secure Top industry awards while explore and expand presence in broader award scenes.
• Plan and execute media events, press conferences, media fam trips, roadshows in China and other PR activities to showcase the brand's offerings.
• Monitor and analyse PR metrics to measure the effectiveness of campaigns and make data-driven decisions to optimize results.
• Manage a team of PR professionals and external agencies to execute PR campaigns and initiatives, while collaborate with internal teams, including marketing, sales, and operations, to ensure alignment and consistency in messaging and branding with overall business goals.
• Ensure that all communication materials are aligned with brand standards and effectively convey the intended message to the Chinese audience.
• Act as brand spokesperson where appropriate, take responsibility for handling the crisis communications component of crisis management.
• Stay up-to-date on industry trends, market insights, and competitor activities to identify opportunities for growth and differentiation, and to ensure the company remains competitive and relevant in the market.

Competencies and Requirements

Education: Bachelor’s degree in marketing, Communications, or related discipline
Experience: Minimum of 8 years of proven experience in digital marketing, public relations, or related roles, preferably with a focus on the China market.
Knowledge/Certificates:

• Enriched connection and resource of China media outlets and influencers are highly desirable, strong interpersonal skills with the ability to further build and maintain relationships with key stakeholders, media outlets, influencers, and partners.
• In-depth knowledge of China media landscape and Chinese social media platforms, including WeChat, WeChat Video channel, RED, and Weibo is a plus.
• Familiarity with China's e-commerce landscape, including social commerce, Dianping and OTAs.
• Strong understanding of Chinese consumer behaviour, cultural nuances, and market trends.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Analytical mindset with proficiency in using data and analytics tools to measure campaign performance and make data-driven decisions.
• Experience in organizing media fam trips and media visit trips.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong leadership skills with the ability to collaborate effectively with cross-functional teams and external partners.
• Experience in content marketing and developing content strategies is preferred.

Language Ability: Excellent written and verbal communication skills in both English and Mandarin.
Work Location: Wynn Macau



For enquiries, please contact us at (853) 8986 6222 during office hours
From Monday to Friday between 9:00am and 6:00 pm