JOB SUMMARY & AREAS OF ACCOUNTABILITY

• Develop and execute content strategies to attract and retain users, ensuring alignment with brand values and platform trends.
• Plan and schedule content calendars, including posts, videos, and interactive campaigns.

• Identify and negotiate with KOLs/KOCs across various industries and platforms to amplify content reach and social engagement.
• Foster a positive and engaging community environment by moderating user interactions, addressing feedback, and resolving issues promptly.

• Monitor key performance indicators (KPIs) such as user growth, engagement, and conversion rates.
• Analyze data to identify trends, opportunities, and areas for improvement, then implement optimization strategies.

• Explore and leverage emerging features and tools on Xiaohongshu to enhance operational efficiency.
• Collaborate with influencers and platform partners to identify valuable resources for creating innovative social campaign.

• Lead and mentor a team of content creators and community managers, providing guidance and support.
• Foster a culture of innovation, collaboration, and customer-centricity within the team.

• Present quarterly/monthly updates, performance metrics, and strategic recommendations to senior leadership and stakeholders.
• Develop compelling presentations and reports to communicate the project’s value and impact.

• Bachelor’s degree in Media, Communication, Marketing, or a related field; Master degree preferred.
• 10+ years of experience in social platform/digital marketing, especially in mainland China, and understand Mainland ‘s digital eco-system.
• Proven track record of planning and managing successful social marketing in a multi-business environment.
• Proficiency in cross-platform social influencer collaboration including resource sharing, content innovation with new tech, live streaming and ground push activities.
• Excellent leadership, communication, and stakeholder management skills.
• Strong presentation skills and the ability to influence senior stakeholders.