職位介紹:

• 支持社交媒體總監制定並實施整體中國社交媒體內容和運營策略，以確保永利在中國社交媒體領域處於並保持市場領先地位
• 領導及開發符合公司戰略目標的社交媒體內容
• 定期策劃主題性和戰術性內容，以支持公司的品牌建設和商業工作
• 計劃和執行社交媒體活動，創造引人入勝的線上到線下用戶體驗，以吸引客流到永利
• 與各個內部部門就內容創建和材料準備進行協調和溝通
• 管理和支持代理機構製作超出預期的創意和高質量內容
• 管理內容創作以及與外部視頻團隊、網紅和名人等第三方合作

職位要求:

工作經驗： 具最少4 -5年在數位行銷、平台運營、數據分析及社交媒體活動管理的經驗。具奢侈品牌、設計、藝術與文化以及酒店業的工作經驗者優先考慮。
教育程度： 具學士學位畢業或以上程度
技能 / 證書：
• 了解中國社交媒體平台及這些平台所帶來的市場機會
• 具備良好的文案寫作和審美分析能力
語言能力： 能操流利廣東話、普通話及英語，具良好中英文書寫能力
電腦應用：
• 精通在線設計、視頻編輯工具、桌上出版及MS Office
• 熟悉移動通信和在線廣告技術，如響應式設計、移動支付等

Job Purpose:

Responsible for the planning and successful execution of the social media content and operation for the China market

Key Responsibilities

• Support social media Director to formulate and implement an overall China social media content and operation strategy to ensure that Wynn has a top-notch presence in the China social media landscape and stays ahead of the market
• Lead the effort to develop social media content in alignment with the company’s strategic objectives
• Curate both topical content and tactical content regularly to support the company’s brand building and commercial efforts
• Plan and execute social media campaigns to create an engaging online-to-offline user experience to drive footfall to the Wynn properties
• Liaise with various internal departments on content creation and material preparation
• Manage and support agencies to produce creative and quality content that beats expectations
• Manage content creation and collaboration with third parties such as external video crew, influencers and celebrities

Competencies and Requirements

Experience: Minimum 4 - 5 years of relevant experience, Experience in digital marketing, platform operation, data analysis, managing social media campaigns. Experience working in luxury brands, design, art and culture, and hospitality is a plus
Education: bachelor’s degree or above
Knowledge/Certificates:
• Knowledge of popular social media platforms in China and the marketing opportunities these platforms present
•Strong copywriting skills and strong sense of aesthetics
Language Ability: Good written and spoken in English, Mandarin, and Cantonese
Computer Skills:
• Proficient in the use of online design and video editing tools, desktop publishing and MS Office
• Familiar with mobile technologies, e.g. responsive design, mobile payments, etc

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm