Our client is a prominent conglomerate based in Macau, currently seeking a Director of Marketing to join their team.

Responsibilities:

• Formulate and execute comprehensive marketing and revenue strategies that align with the company's objectives.

• Perform extensive market analysis to uncover trends, customer preferences, and competitive factors that shape marketing initiatives.

• Strengthen and maintain brand identity, ensuring uniformity across all marketing channels and materials.

• Develop pricing strategies and revenue management approaches to enhance profitability in adventure tourism offerings.

• Oversee external marketing agency relationships, ensuring alignment with brand goals and successful campaign execution.

• Create and manage integrated marketing campaigns that highlight experiences across digital, social media, and traditional advertising platforms.

• Work closely with the sales team to establish and nurture relationships with local businesses, tourism boards, and travel agencies.

• Track and assess marketing performance metrics, adjusting tactics as necessary to achieve revenue objectives and improve ROI.

• Deliver actionable insights and recommendations to senior leadership.

• Lead and mentor the marketing and revenue management teams, promoting a collaborative and high-performance culture.

• Design and manage the marketing budget, ensuring efficient allocation of resources to meet objectives.

• Ensure marketing practices adhere to industry best practices while keeping pace with emerging technologies and platforms.

• Implement initiatives to enhance customer experience and engagement, fostering increased loyalty and repeat visits.

• Possess strong digital marketing skills and connections, particularly within the PRC market.

Requirements:

• Bachelor's Degree in Tourism Marketing, Revenue Management, or Business Management.

• A minimum of 10 years of marketing experience, including at least 5 years in a senior management capacity with campaign oversight in large organizations.

• Experience in digital, print, and social media marketing.

• Proven track record in budget planning and management.

• Understanding of the dynamics within the adventure tourism and hospitality sectors.

• Knowledge of pricing strategies and revenue optimization techniques.

• Familiarity with brand management concepts and practices.

• Capability to develop and implement long-term marketing plans.

• Strong skills in data analysis and metrics to guide decision-making.

• Excellent verbal and written communication abilities for effective collaboration.

• Demonstrated ability to lead and inspire cross-functional teams.

• Proficient in managing multiple projects and campaigns concurrently.

• Strong aptitude for building and maintaining partnerships with stakeholders and agencies.