負責制定與永利業務目標一致的市場營銷策略；管理並執行涵蓋多個數位渠道的推廣活動，包括電子郵件、網站、會員計劃、小程序及展示式廣告。並負責管理與維護永利的數位平台，確保其功能性、使用者體驗及內容符合業務目標與品牌指引。

職位介紹

• 策劃並執行多渠道推廣活動，以提升品牌知名度與參與度
• 與利益相關者及跨部門團隊合作，制定並實施數位策略，包括推廣活動、登陸頁面及轉化率優化
• 實際操作內容管理系統（CMS），並協助其他內容創作者撰寫及發布新內容
• 確保所有數位平台正常運作，包括排查及解決性能、插件及第三方整合相關問題，以提供流暢的使用者體驗（UI/UX）及強化 SEO
• 主導數位開發項目，從構思到完成，與內部團隊及外部供應商協作
• 持續進行業務分析，監控 KPI 表現、競爭對手動態及客戶數據，以做出明智決策並提升績效
• 制定並執行數位策略，以提升線上轉化率及客戶互動
• 持續關注數位行銷趨勢，並就數位項目開發與管理提供最佳實踐建議
• 確保所有數位平台符合法律標準（如資料隱私、無障礙設計）

職位要求
工作經驗：

• 具備 5 年以上數位行銷實務經驗
• 擁有網站管理、電子郵件行銷、社交媒體及線上廣告方面的專業能力；具會員計劃經驗者優先
• 具備強大的分析能力，能以數據（KPI、客戶行為）為依據制定策略
• 熟悉 SEO、UI/UX 原則及 CMS 平台；具備 AI 驅動搜尋（GEO）相關知識者更佳
• 熟悉亞太及中國市場，了解微信等平台、文化差異及多市場推廣的複雜性

技能 / 證書：

• 具備良好的談判技巧與線上分析能力，了解各線上渠道的指標、優化方式及客戶行為數據分析，以推動行銷策略與溝通改善；熟悉分析工具與網路測量技術
• 了解數位行銷趨勢、社交媒體行銷、病毒式行銷及行動行銷

教育程度：本科及以上學歷
語言能力：良好的英語和粵語讀寫能力
電腦應用：

• 熟練操作 MS Office、HTML，並熟悉 Photoshop、AI 等設計軟件
• 熟悉現有社交媒體平台及其行銷潛力
• 熟悉線上應用程式及智慧型手機平台

Job Purpose
The candidate will develop marketing strategies that align with Wynn’s business goals; Manage and execute campaigns across various digital channels, including email, web, membership, mini-program, and display advertising. Managing and maintaining Wynn digital channels to ensure their functionality, user experience, and content align with our business goals and branding guideline.

Key Responsibilities

• Developing and running multi-channels campaigns to drive brand awareness and engagement.
• Collaborate with stakeholders and cross-functional teams to develop and implement digital strategies, including campaigns, landing pages, and conversion optimization.
• Hands-on management of the content management system (CMS) and assist other content contributors in the creation and publishing of new content.
• Ensure all digital platforms functionality, including troubleshooting and resolving issues related to its performance, plugins, and third-party integrations for a seamless user experience (UI/UX) and strong SEO.
• Leading digital development projects from concept to completion, working with internal teams and external vendors.
• On-going business analysis and monitoring of KPIs performance, competitor activities and customer data to make informed decisions and improve performance.
• Developing and executing digital strategies to grow online conversions and customer engagement.
• Stay up to date on digital marketing trends and advise on best practices for digital projects development and management.
• Ensuring all digital platforms meet legal standards (data privacy, accessibility).

Competencies and Requirements:
Experience:

• 5 years in a hands-on digital marketing role.
• Proven expertise in website management, email marketing, social media, and online advertising; Experience in membership program is a plus.
• Strong analytical skills with the ability to use data (KPIs, customer behaviour) to drive strategy.
• Good understanding of SEO, UI/UX principles, and CMS platforms. Modern digital marketing knowledge of AIpowered search (GEO) is an advantage.
• Experience in the Asia Pacific and China markets - understand platforms like WeChat, cultural nuances, and the complexities of multi-market campaigns.

Knowledge/Certificates:

• Strong negotiating skills and online analytical abilities – understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioral data to drive online marketing strategies & communication improvements. Knowledge of analytics and internet measurement technologies.
• Knowledge of digital marketing trends, social media marketing, viral marketing, and mobile marketing.Education: Bachelor’s degree or above

Language Ability: Good written and spoken English and Cantonese
Computer/Technology Skills:

• Proficient in MS Office, HTML, and familiar with online design software like Photoshop, AI
• Aware of existing social media platforms and the marketing opportunities these platforms provide
• Familiar with online applications and smartphone platforms

For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm