POSITION SUMMARY:

Senior Manager - Influencer Management is responsible for developing influencer strategy and implementing executions for supporting the company's business growth. The candidate will work closely with respective marketing services and operations teams, including IRS, Hotel, F&B, Retail, Entertainment, etc. The candidate have to develop social engagement strategies for KOL/KOC/Water Army based on the attributes of social platforms, fan activity levels, character interest setting and eventually drive awareness, engagement and product sales.

The candidate will lead the influencer planning /buying in partnered with MCNs and social platforms like Xiaohongshu, Douyin, KuaiShou, WeChat, Weibo, DianPing, IG... to drive content creation on social post, short video, live streaming, and ad boosting strategy for inflencers;

The candidate must familiar with "Online to Offline to Online" social marketing mechanisms of Chinese social media to enhance brand exposure, customer engagement, membership conversion through innovative activities/campaigns execution.


PRIMARY RESPONSIBILITIES:

• Develop social influencer strategy for KOL/KOC/WaterArmy, included but not limited to Xiaohongshu, Douyin, KuaiShou, WeChat, Weibo, DianPing, IG
• Lead the team and cooperate with BUs, MCNs, Influencers and Social Platforms to create hot posts/videos and gain high traffic with engagement.
• Conduct cross-platform social influencer collaboration including resource sharing, content innovation with new tech, live streaming, ground push and ePR activities.
• Take responsibility of monitoring the performance and quality, ensure meet weekly and monthly KPI.
• Do data analysis to improve performance and increase business conversion.
• Work with social content, campaign planning and eCom teams to implement social campaign and social channel advertising to maximize the banding publicity and commercial conversion.
• Support Social AVP on digital/social campaign and supportive social buzz.

• 10- 15 year of working experience in social platform/agency/digital marketing in China
• At least 5 year of experience on team management
• Fluent in Cantonese and Mandarin
• Good interpersonal skills, open-ended and easy to approach.
• Good team worker, able to work under pressure and overtime.