企業傳訊經理Manager - Corporate Communications (ID:3393BR) Job in 市場推廣及公共關係 in 所有澳門特別行政區地區 - Job Description
職位內容

 

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企業傳訊經理Manager - Corporate Communications (ID:3393BR)

Job Purpose:

Implement media relations strategies to ensure the company image as well as corporate messages are publicized positively through connections and relationships with the media.

Key Responsibilities


  • Work closely with internal teams and relevant parties to develop, formulate and execute comprehensive media relations strategies to help achieve business goals.
  • Contribute to effective corporate communications including handling media inquiries, organizing media interviews and press conferences, and maintaining positive relationships with media outlets across local, regional, and international markets.
  • Proven experience in liaising with and having access to certain China’s mainstream/state-run media resources.
  • Engage in executive communications & writing (both English and Chinese) such as CEO speeches, management messaging (external & internal), press releases, etc.
  • Develop and edit communication materials including press releases, advertorials/editorials and other corporate literature.
  • Able to independently conceive, plan and effectively implement promotional proposals is a plus. Flexibly incorporate current events and hot topics to create promotional content for brands and management, generating opportunities for promotion through different media channels.
  • Ensuring consistent and positive company image in all media interactions. Maximize company media exposure in all aspects.
  • Manage the public relations agency to meet business objectives, reach targeted markets and convey accurate messages.
  • Monitor and analyze media coverage.
  • Prepare special news alert in case of issue/crisis.

Competencies and Requirements

• Minimum 5 years of experience in corporate communication and/or public relations.
• Bachelor’s degree in Communications, Public Relations, Journalism or related disciplines.
• Excellent command of both written and spoken English, Mandarin and Chinese. Strong communication, writing and editing skills.
• Broad knowledge of China’s media landscape and a strong news sense.
• Strong executive communications experience, speech write-up and key messaging preparations.
• Proactive, detail-oriented and able to work under tight schedule and pressure.
• Candidates with less experience will be considered for the position of Assistant Corporate Communications Manager.

主要職責:

實施媒體關係策略,確保公司形像以及企業訊息透過與媒體的聯繫和關係而獲得正面積極的宣傳。

職位介紹:

  • 與內部團隊和相關方密切合作,制定、制定和執行全面的媒體關係策略,以協助實現業務目標。
  • 促進有效的企業溝通,包括處理媒體詢問、組織媒體採訪和新聞發布會,以及與本地、區域和國際市場的媒體保持良好的關係。
  • 具備與中國主流媒體/國營媒體資源聯絡及取得資源的經驗。
  • 參與高階主管溝通及寫作(英文和中文),如行政總裁演講、管理層資訊(對外和對內)、新聞稿等。
  • 開發和編輯通訊資料,包括新聞稿、軟文/社論和其他公司文獻。
  • 能獨立構思、規劃並有效實施促銷方案者優先。靈活結合時事熱門話題,為品牌及管理階層打造宣傳內容,創造透過不同媒體管道推廣的機會。
  • 確保在所有媒體互動中保持一致且正面的公司形象。全方位最大化提升公司媒體曝光度。
  • 管理公共關係機構以滿足業務目標、進入目標市場並傳達準確的訊息。
  • 監控並分析媒體報導。
  • 為出現問題/危機時準備特別新聞警報。

職位要求:

工作經驗:具最少五年企業溝通和/或公共關係經驗
教育程度:擁有傳播學、公共關係學、新聞學或相關專業的學士學位
技能 / 證書:
• 熟悉中國媒體格局,具有較強的新聞意識
• 具備豐富的主管溝通經驗、演講稿撰寫和關鍵資訊準備經驗
• 積極主動、注重細節,並且能夠在緊張的時間安排和壓力下工作
語言能力:國語和中文的書寫和口語。較強的溝通、寫作和編輯能力
電腦應用:熟識Ms Office 軟件操作(中文及英文)

如有查詢,請於辦公時間星期一至五上午9時至下午6時致電(853)8889 1188
For enquiries, please contact us at (853) 8889 1188 during office hours
From Monday to Friday between 9:00am and 6:00 pm

  • 職位要求

  • 中級管理層 
  • 所有澳門特別行政區地區, 澳門特別行政區 
  • 學士學位 
  • 酒店業 
  • 市場推廣及公共關係 (推廣傳訊) 
  • 15/01/2025 

 

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