Position Summary

To plan and execute marketing operations requirements, to deliver marketing communication campaigns for ARENA & MICE, to drive property's brand awareness, visitation and customer engagement. This role works closely with the respective ARENA & MICE to continuously understand their goals, key tasks, and daily tactical needs and challenges, and support them through strategic, tactical and operational marketing plans and execution. To ensure campaign strategy development and execution excellence, this individual will also work with the full range of Marketing Services functional teams – e.g. Digital Marketing, Media Relations, Creative, Customer Insight, Alliance & Partnership and Activation teams – and agencies, from understanding consumer insights and translating the insights into actionable marketing campaign plans, to leveraging GEG’s resources that will help drive business targets.

Primary Responsibility

• Manage all marketing channels (on-property & off-property) and prepare marketing communications for MICE & Arena
• Assist in drafting briefs & brief internal Creative Service/agency partners for creative development
• Assist in delivering flawless execution that is aligned with the GEG standards. Task to be achieved by close collaboration with internal marketing teams (Creative Services, Digital, Media Planning and Buying, Media Communications, Events, A &P), and external agencies or partners.
• Schedule creative development review and approvals within marketing as well as with stakeholder departments.
• Support Sr Manager in the development of project timelines & work-progress reports and monitor budgets to make sure both are met per plan
• Implement brand and sub-brand standards , including MICE & Arena brand assets, resulting in advanced customer advocacy, industry award recognition, and consistency across all in-market executions.
• Ensure day-to day smooth organization, operation and timely delivery of all work in progress.
• Provide quality control on all material-legal T&C's, proofreading Chinese& English copy, production & installation.
• Manage all vendor quotations and track & report on department budget to ensure on budget delivery of all programs.
• Responsible for ad hoc tasks/ projects as assigned by management

• At least 3 years of experience in advertising or marketing
• Excellent time management, project management and organizational skills
• Independent skills and ability to manage projects, preparing detailed written briefs and agreed project plan timelines with stakeholders
• Understanding and familiarity with marketing to Chinese markets
• Client servicing experience and understanding of how to develop communications with internal stakeholders
• Attention to details a definite requirement
• Matured personality with good presentation, communication and inter-personal skills
• Proficient in Chinese (Cantonese and Putonghua) and English languages, spoken and written
• Degree or diploma holder, preferably in Marketing Communications or related discipline