POSITION SUMMARY:
1. Reporting to the AVP - Marketing Partnership, the Senior Manager will develop and supervise the marketing through -the-line strategy and the implementation of all communications and promotional programs, advertising materials and collaterals for all resort business at GEG properties .
2. Work closely with Hotel & Resort Ops teams (including partners and franchisees), in order to develop effective advertising, communications, promotions and collaterals that support and help achieve Resort-wide business targets.

PRIMARY RESPONSIBILITIES:
1. Lead a strong marketing communications team to drive competitive and effective strategies and plans for high-visibility marketing of the expansive, diversified, unique F &B offerings at GEG.
2. Supervise and deliver flawless execution that is aligned with the GEG standards. Task to be achieved by close collaboration with internal marketing teams (Creative Services, Digital, Media Planning and Buying, Events, A&P, Entertainment, Leisure sales), and external agencies or partners.
3. Implement brand and sub-brand standards , including resort brand assets, resulting in advanced customer advocacy, industry award recognition, and consistency across all in-market executions.
3. Liaise and work very closely with Resort Ops teams and partners, to ensure thorough comprehension of and support services for Ops teams' goals and requirements.
4. Monitor budgets and timelines to make sure both are met per plan.
5. Review results/effectiveness and quality of programs and collaterals.

REQUIREMENTS:
- At least 10 years of experience in advertising or marketing, developing integrated campaigns and programs for resort in particular
- Excellent time management, project management and organizational skills
- Ability to initiate new programs, prepare detailed written briefs and agreed project plan timelines with all stakeholders
- Familiarity with through the line communication mediums and understanding of how to develop integrated campaigns, including but not exclusive to: online and offline advertising, PR, event marketing, direct response advertising and marketing collaterals
- Understanding and familiarity with marketing Resort to Chinese markets
- Strong client servicing experience and understanding of how to develop communications with internal stakeholders
-Attention to details a definite requirement
- Mature personality with good presentation, communication and inter-personal skills
- Proficient in Chinese (Cantonese and Putonghua) and English languages, spoken and written
- Degree or diploma holder, preferably in Marketing Communications or related discipline