POSITION SUMMARY:
Responsible for the property media relations strategy development & execution, for Galaxy Entertainment Group (GEG). He/she will report to AVP - Media Relations & Partnerships in growing the brand awareness for Galaxy Macau, StarWorld and Broadway Macau through all media relations engagement & content collaboration as well as to help build, manage and maintain the reputation and brand positioning of the properties.


PRIMARY RESPONSIBILITIES:
• Develop strong media relations with key media titles (TV, online, news, magazines etc.) and KOL in different industry (key opinion leaders)
o Develop good working relations with the appropriate media and public opinion through leaders, primarily in China, Macau
and Hong Kong, with secondary for the overseas markets (like Singapore, Korea, Japan, Taiwan, Indonesia etc.) who can help to drive positive PR coverage and reinforce Galaxy Macau’s brand awareness
o Work with internal marketing team to organize media relations events – namely Hotel opening events, press conferences, media tours and executive interviews to strengthen media relations and increase knowledge about Galaxy Macau’s products/services
o Act as Galaxy Macau spokesperson at media related functions, press conferences, property tours and other public speaking opportunities
• Manage the execution of Media relations campaigns that supported the properties and resort activations
o Compose, draft and distribute press releases, executive speeches and other PR related copywriting
o Develop appropriate media relations materials such as media kits, brochures, fact sheets, presentations, photographs, etc.
o Produce monthly coverage report to demonstrate effectiveness of PR activities, monthly updates to the fiscal management of PR budgets and metrics, and post-release/post-event PR coverage report on all activities in all relevant markets.


REQUIREMENTS:
• Minimum 5 years of experience in media communications, including: media relations, sponsorship promotions, event management, social media, crisis management and executive management
• Strong PR media contacts in priority markets: Hong Kong, Guangzhou, Shanghai, Beijing, Taiwan, Macau
• Excellent project management and organizational skills with matured personality and be able to present to large audiences as well as in front of executive Management in a comfortable way
• Degree or diploma holder
• Must be fluent in English, Chinese (Cantonese or Putonghua, prefer both) languages, spoken and written – added bonus if Japanese language abilities
• Preferred experience in hospitality and travel marketing